Ishrath Fathima | Dryfta

How to Create a Marketing Plan for Academic Events

Let’s be honest, getting people excited about your event isn’t always the easiest thing. You are supposed to make all the buzz. However, many attendees will never know about the behind-the-scenes problems of having to deal with decision-makers when a large chunk of those who RSVP’d are not coming. Granted, while you’re busy mixing it up across multiple marketing channels to reach your target audience, the question of ROI can linger in the back of your mind and maybe keep you awake at night.

How Push Notifications Drive Engagement in Academic Events

Students juggling classes, part-time jobs, extracurricular activities and social commitments greatly appreciate and benefit from the existence of what we call ‘day notifications’. For the students who’ve missed information about an important seminar simply because an email got buried in their inbox. And for the professors who’ve seen only empty lecture halls despite weeks of meticulous event planning, the answer might be sitting right in everyone’s pocket.

Common Event Marketing Pitfalls to Steer Clear Of

When organizing an unforgettable event, staying away from marketing missteps becomes the topmost priority. When one mistake can derail your efforts at organizing memorable events, you have a lot to lose. The process of event marketing has undergone significant changes these days, as more virtual and hybrid formats have taken center stage. Hence, event marketers are paying even more attention to marketing activities to boost audience reach and visibility of their events.

10 Must-Have Features in Modern Abstract Management Systems

The academic conferences run on abstracts. These are brief proposals that determine who speaks, what gets discussed, and which research reaches the broader community. When the system for managing them breaks down, everything else falls apart. Deadlines get missed, and even the most potent submissions slip through review cracks.

A Detailed Comparison Between Dryfta and Ex Ordo

Academic event management systems are everywhere. Universities are racing to adopt them, administrators are allocating budgets and vendors are proclaiming the dawn of a new era where software handles everything from submissions to post-event analytics.

10 Effective Social Media Tactics for Conference Promotion

For event organizers in 2025, social media is one of the greatest tools for promotion. And not surprisingly, tons of conferences are now turning to digital platforms to drive registrations and build buzz. At first glance, it may appear that posting updates and hoping for the best is enough, but conference promotion now demands much more than that.

Dos and Don’ts of Hosting Non-profit University Events This Thanksgiving

Thanksgiving is just around the corner in several countries around the world, particularly regions like America, Canada and even some parts of Australia. All organizations and entities, corporate, educational and even governmental entities, are gearing up for what is the best time of the year. And non-profit university organizations, too, are jumping on the bandwagon.

10 Ways to Turn First-Time Attendees into Loyal Participants

Getting your event attendees to show up once is hard enough, but getting them to come back over and over again is a different challenge altogether. If you are an academic event professional who believes that bringing in as many new faces as you can into the conference room is what equates to success, you may be mistaken.

11 Platforms That Simplify Networking at Academic Events

The true value of conferences and research events lies in effective networking. Engaging with peers and industry leaders can unlock invaluable opportunities and encourage collaborations that drive innovation and growth. Researchers might have come for the science, but they stay back for the conversations, live polls, and Q&A sessions. The right platform can transform these events into high-value ones for the attendees, which also benefits your organization in the long run.

How to Manage Multi-Currency and Localization in Global Events

Event organizers who took the plunge and went international with their events and conferences were termed reckless. These are individuals and organizations taking a leap of faith and throwing caution to the wind. Why would professionals who have comfortably settled into the local industry want to chart unknown waters and risk losing it all? However, this is until they win.

How to Use Event CRM Analytics to Monitor Attendee Journey

Of all the things that conference organizers struggle with, understanding attendee behavior tops the list. That being said, this is precisely what a well-implemented CRM system can help you accomplish. The academic conference world has changed dramatically over the past decade and tracking the complete attendee journey from first contact to post-event follow-up is now simpler than ever.

10 Hacks for Better Google Scholar Rankings of Your Academic Conferences

Conference proceedings are a lot like a billboard for your academic community. If they look authoritative and are easy to find, scholars will want to publish with you, too. On that note, Google Scholar is an incredible platform to build your conference’s credibility.

All-in-One Event Management Software

Abstract Submission & Review Management System

Event Scheduling & Speaker Management System

Virtual Events & Community Platform