Event Marketing Strategy for a Strong Multi-Channel Approach

 

Event Marketing Strategy for a Strong Multi-Channel Approach

Event marketing keeps changing fast as more people move between online and offline spaces. Brands now use many digital tools to reach people and guide them toward an event. Marketing teams are utilizing email, social posts, ads, and websites together because no single channel can hold attention for long. Every channel supports the others, and this mix helps your event reach the right people at the right time.

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Tips for Crafting Event Listings That Drive Conversion

Tips for Crafting Event Listings That Drive Conversion

When creating event listings, the question that organizers often ask is, “How do I get more attendees?” But the real question to ask would be: “How do I make my event irresistible?” Every event organizer’s dream is to conduct an event with a large audience. However, success in engaging an audience often depends on the platforms used to promote the event. An effective event listing strategy helps increase attendance. You don’t have to spend a large budget on advertising or endorsing celebrities for marketing an event. Continue reading

How Push Notifications Drive Engagement in Academic Events

How Push Notifications Drive Engagement in Academic Events

Students juggling classes, part-time jobs, extracurricular activities and social commitments greatly appreciate and benefit from the existence of what we call ‘day notifications’. For the students who’ve missed information about an important seminar simply because an email got buried in their inbox. And for the professors who’ve seen only empty lecture halls despite weeks of meticulous event planning, the answer might be sitting right in everyone’s pocket.

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11 Strategies for Hosting Cost-Effective Academic Events

11 Strategies for Hosting Cost-Effective Academic Events

It​‍​‌‍​‍‌​‍​‌‍​‍‌ is common for academic event planning to appear as if one is trying to balance it on a tight rope. On the one hand, there is a desire to present a stimulating event to students, faculty, and outsiders, but on the other hand, it is necessary to keep the budget under control. The truth is that an educational event can be a great success without having to spend a lot. What it really needs is thorough planning, wise use of resources, and suitable tools. Continue reading

Common Event Marketing Pitfalls to Steer Clear Of

Common Event Marketing Pitfalls To Steer Clear Of

When organizing an unforgettable event, staying away from marketing missteps becomes the topmost priority. These typical pitfalls will derail your efforts and affect attendance. The process of event marketing has undergone significant changes these days, as more virtual and hybrid formats have taken center stage. This evolution has made event marketing more lucrative for marketers across the globe.

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12 Types of Content That Attract Researchers to Your Events

 

12 Types of Content That Attract Researchers to Your Events

Why do some events draw researchers while others do not? The reason links to the quality of content offered at each event. Researchers often look for valuable content that supports their work. They want to attend sessions that help them learn new techniques, stay up to date on the latest information, or solve problems directly. Also, they tend to work under tight schedules. The pressure to meet deadlines, review manuscripts, conduct lab work, and instruct students requires them to decide how to allocate their limited time. Because of this, they avoid content that feels unclear or invaluable. 

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10 Must-Have Features in Modern Abstract Management Systems

10 Must-Have Features in Modern Abstract Management Systems

The academic conferences run on abstracts. These are brief proposals that determine who speaks, what gets discussed, and which research reaches the broader community. When the system for managing them breaks down, everything else falls apart. Deadlines get missed, and even the most potent submissions slip through review cracks.

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10 Useful Tips for Students Attending Their First Conference

10 Useful Tips for Students Attending Their First Conference

Attending your first conference as a student often feels like stepping into a new world. You enter a space filled with conversations, ideas, and people who care about the same subjects you explore in your research. Attending an academic event is like graduating from your classroom or lab and getting to see the bigger academic community. On top of that, it gets you to the newest research, lets you make professional connections, and gives you the feeling of being a young scholar. Continue reading

A Detailed Comparison Between Dryfta and Ex Ordo

A Detailed Comparison Between Dryfta and Ex Ordo

Academic event management systems are everywhere. Universities are racing to adopt them, administrators are allocating budgets and vendors are proclaiming the dawn of a new era where software handles everything from submissions to post-event analytics.

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How Abstract Management Systems Reduce Review Bias

How Abstract Management Systems Reduce Review Bias

Every conference depends on a fair review system. While reviewers do their best to be objective, small biases still slip in and influence the ultimate decision about whether to accept the abstract. A simple word, a known name, or a familiar topic can shift how a reviewer scores an abstract. These small instances might feel harmless, yet they build up and change who gets accepted.

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12 Platforms Transforming Peer Review and Paper Submissions

12 Innovative Platforms Transforming Academic Peer Review and Paper Submissions

The world of academic peer review and paper submissions can sometimes be overwhelming. Fortunately, a number of websites have been developed that assist with these processes and help researchers and scholars communicate their work more easily. The right platform will transform your experience, making navigation a breeze and the whole process easy! Continue reading

How to Design Sponsorship Pitches for Your University Event

How to Design Sponsorship Pitches for Your University Event

It​‍​‌‍​‍‌​‍​‌‍​‍‌ seems like getting sponsors for a university event is a difficult task, but a strong design approach can turn the whole deal into a smooth and productive one. By designing your sponsorship plan in a clear and directed way, it’s more likely that you will get the support of the brands that are compatible with your event. A sponsor wants to comprehend your worth, your audience, and the experience that you can provide. A good sponsorship pitch design conveys all of this to the user without any misunderstanding. Continue reading