How to Price Event Tickets to Maximise Return on Investment (ROI)?



Pricing event tickets is a tricky affair. Tremendous thought, research and number crunching goes into finding a price that gets people from all economic strata to see value in your ticket. On the flipside, the price you choose must also help you cover costs and attain the profit margins you are aiming at. Some useful tactics for achieving this pricing equilibrium are:

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We do not hold your funds

Dryfta is a platform to sell tickets and accept payments directly without any hold whatsoever on your funds.

When using Dryfta to sell your event tickets, your funds go directly to your payment gateway or the merchant account you’re using. All you have to do is sign up for a payment gateway like PayPal or Stripe. Then, add the payment gateway credentials into your Dryfta platform, create the ticket types and registration questions, and you’re good to go!


Whenever a ticket is sold on your event website, the funds go directly to your Stripe or PayPal account or any of the Dryfta-supported payment gateway you’re using. You can then withdraw funds from your merchant account to your bank account anytime you want. The withdrawal process typically takes 2-3 days to transfer your funds to your bank account.

We do not charge a “percentage” on payment transactions except 2 credits per transaction. The cost of 1 credit is 2 USD or less based on the credit pack you choose. That’s it—no other hidden charges.