Using Experiential Marketing to Increase your Event Footfall

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Running an event isn’t exactly something that you’d refer to as a walk in the park. There are many things that need to be considered in order to ensure its success. Among them, event marketing is a crucial component that most definitely needs to be worked on. Most event planners now resort to experiential marketing to increase the number of people attending their events.

But, what exactly is experiential marketing? It is a method of promotion of your product or service, by way of educating your target market or audience and getting them to experience what you have to offer, first hand. Let’s see how this unique method of marketing can be applied in the world of events.

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A Definitive Guide to Building an Event Website [PDF]

Guide to building an event website

 

As an event planner, having a website is crucial, especially when you are looking for a platform by which people can find you and solicit your services. But, what makes a good event website? And how do you even go about getting your new site up and running? We have all the details you need in this exhaustive guide on how to build an event website.

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How Event Management Software are Phasing Out Humans on Various Parameters?

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While events are a great way to connect with your audience and push brand awareness, organizing and executing one can be an extremely tedious exercise. The event management domain has experienced a huge paradigm shift from an administrative perspective – what was largely a human-controlled ecosystem is now increasingly realizing and leveraging the benefits of software and AI in event management.

According to Forrester Research, CMOs admit to a colossal 24 % of their budgets going into live events. Imagine the tremendous cost efficiencies that can be brought into the frame by AI to pull down event spends. Let’s explore what event management software can do on this front and also in enhancing the overall value chain of event management.

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Ethnography in Education Research Forum by University of Pennsylvania – A Case Study

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The Ethnography in Education Research Forum at the University of Pennsylvania Graduate School of Education invites submissions for its 2019 Annual Meeting and the celebration of the Forum’s 40th anniversary. The Forum welcomes scholars at all career stages seeking a supportive venue for sharing their ethnographic work at various stages of development.

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Used Dryfta for: Collecting abstracts, Sending email campaigns, Assigning abstracts to reviewers & conducting Peer reviews, Creating Event website, Selling tickets through credit card payments, Creating Program schedule.

Here’s a quick interview with Mary Yee, EdD, University of Pennsylvania Graduate School of Education, about her experience with using Dryfta event platform for Ethnography in Education Research Forum 2019
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Are Event Management Apps Worth the Hype? Decoding How they can Benefit your Conference

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Planning and executing an event involves a plethora of pre-meditated activities that require impeccable planning and execution. Event management applications have surfaced over the last few years to streamline the entire process and have been lapped up by businesses and event managers alike. With 57% of event organizers using event management software and over $50 million pumped into creating modern event management solutions, we can certainly tell where the trend is taking us.

On the flip, event management applications demand immense investment from a time and effort perspective in getting things rolling. Aside from this, they also pose problems of excessive adverts, carry the risk of failure due to poor promotion and bring in complexities attendees do not see the rationale behind.

This brings us to the pressing question – Are event management software really worth it? And if they are, as widespread adoption indicates, how can your business leverage them to its advantage?  Let’s get to the bottom of these questions.

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10 Reasons to Use an Event Management Platform to Save Time & Money

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Let’s admit it, automating any process does dig deep into your pocket. There is also considerable time and effort involved in getting your programs, systems, and workforce to amalgamate with any platform to deliver quantifiable benefits that make the entire rigmarole worth your time. Having said that, once the foundations are laid is when the paybacks of your efforts begin to take shape.

The event management ecosystem is no different. There are tremendous benefits in terms of time management, manpower investment, reduction of the probability of error and overall output that your event can benefit from if you were to consider engaging an event management platform. In this article, we will touch upon various nuances and features of event management platforms that can help you break the profit ceiling.

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