How to Protect Your Event Data from Cyber Threats



With devices, applications and internet connectivity multiplying year on year, it is no surprise that the risks associated with cyber security too are on the rise. While every enterprise working in any industry needs to focus on strengthening their digital security, event management is no different. Especially since it involves data from sensitive sources such as event sponsors, event attendees and the enterprise itself, a well-rounded cyber security framework is necessary.

Additionally, damage in case of data and cyber slippages are nothing but heavy. The damage in terms of monetary cost a business suffers due to a malware attack is estimated at an average of 2.4 million2 , aside of reputation risk and further losses. Which is why, creating a sound cyber security framework in event management is paramount. Here’s how you can achieve that.

☑ Create A Comprehensive Cyber Security Strategy
As an organization, the primary and foremost process in the direction of cyber security is to chalk out a comprehensive cyber security strategy. While this should be an enterprise-wide exercise, it should be reiterated and customized at the start of any initiative such as an event. Some facets of this strategy can include:

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All you Need to Know About Event Data for Measuring ROI



Gone are the days when events were done just as a mere PR exercise. The current business epoch looks at events not just as affairs to put your brand “out there”, but as comprehensive business investments that throw up returns– not just monetarily, but in terms of digital footprint, leads generated, product knowledge, website traffic and a host of other key performance indicators (KPIs).

Budgets for all kinds of events, whether corporate, social or academic, are reaching unprecedented numbers. The most successful business invest 1.7x their marketing budget in live events. It’s only right then, that event organisers and businesses work together to channelize valuable data before, during and after the event to draw strong inferences and directives.

☑ Measuring your Real Return on Investment
Financial performance of your event can certainly be measured by quantifying ROI, that is squaring up expenses against income and collection. However, in the modern-day business scenario, ROI is not just monetary but also KPI-driven. Aside from actual hard money, we need holistically measure ROI with metrics that quantify every domain’s performance and success in an event. Let’s understand how.

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4 Advantages of Cloud-Based Event Management Software



Many people are under the impression that event management is somewhat an easy task to accomplish, but only those who are actually in the field would know how many details need to be looked after for a single event to run as smoothly as possible. And it would be a difficult feat to keep track of all these little details separately, which is why most event managers enlist the help of an event management software that helps them to integrate all these components that are required to organize an event, into a single, easy-to-manage platform.

Out of all the several types of event management software that are available in the market, there seems to be a preference for cloud-based event management software. Why, you ask? Let’s find out what the advantages of a cloud-based event management software are and you’ll see why it’s one of the most preferred among event managers and planners.

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Measuring Return on Investment (ROI) of your Event



The whole point of organizing an event is to get people to attend your event, have a good time, connect with you on a face-to-face platform and leave you with a bunch of new leads for your further marketing funnels. But, how about the Return on Investment (ROI) of your event? We know how to calculate the ROI for businesses, but what about an event? Here are a few ways that you can use to measure your event ROI, depending on the type and goals of your events.

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Tips for Generating Leads in an Academic Conference



Conferences, business events and industry trade shows are an excellent platform for business outreach and networking. Increasingly, these events are not just being used as tools for business awareness, but also prospect identification and lead management. With thousands of dollars being spent on curating and executing academic conferences, there needs to be an identifiable, tangible, and traceable business benefit derived from them in terms of lead management and sales realization. Here’s how you can achieve all of this and more at your next academic conference.

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How to Choose a Theme for Your {Scientific} Event



When organizing an event, especially a scientific one, setting a theme can be pretty mind-boggling thing. The theme is often confused with a topic or an idea. The difference is that a theme is something that encompasses everything that is related to your event and topics or ideas would be decided on whether they fall into the theme umbrella. Setting a theme allows for your audience to have an idea about what your event is about and is essentially their first impression of it. Here are a couple of tips on how you can choose a theme for you event.

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