
Being an academic institution in 2026 is a lot like taking on the role of a lighthouse. You ought to shine bright enough for ships to find them. These metaphorical ships are your students, researchers, and funding bodies in the literal meaning. And especially so when you find yourself situated in a harbor dense with smog. It is easy to miss out on your academic institution with all the competition and noise around. But as an academic institution in 2026, you cannot just sit there rotating and hope for the best. You need to make waves, and academic events are just the right tools for you.














