Using Experiential Marketing to Increase your Event Footfall

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Running an event isn’t exactly something that you’d refer to as a walk in the park. There are many things that need to be considered in order to ensure its success. Among them, event marketing is a crucial component that most definitely needs to be worked on. Most event planners now resort to experiential marketing to increase the number of people attending their events.

But, what exactly is experiential marketing? It is a method of promotion of your product or service, by way of educating your target market or audience and getting them to experience what you have to offer, first hand. Let’s see how this unique method of marketing can be applied in the world of events.

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A Definitive Guide to Building an Event Website [PDF]

Guide to building an event website

 

As an event planner, having a website is crucial, especially when you are looking for a platform by which people can find you and solicit your services. But, what makes a good event website? And how do you even go about getting your new site up and running? We have all the details you need in this exhaustive guide on how to build an event website.

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UMaine Student Symposium 2019 by University of Maine – A Case Study

Dryfta was a Godsend!

The research and creative activities of undergraduate and graduate students are showcased at the annual UMaine Student Symposium. This day-long event features the work of students from academic disciplines ranging from the sciences and engineering to arts and humanities.

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Used Dryfta for: Collecting abstracts, Sending email campaigns, Assigning abstracts to reviewers & conducting Peer review, Creating Event website, Selling tickets through credit card payments, Program schedule building & management.

Here’s a quick interview with Tammy Crosby, Special Assistant to Vice President for Research and Dean of the Graduate School, about her experience with using Dryfta event platform for UMaine Student Symposium
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Ethnography in Education Research Forum by University of Pennsylvania – A Case Study

Great, comprehensive conference planning platform

The Ethnography in Education Research Forum at the University of Pennsylvania Graduate School of Education invites submissions for its 2019 Annual Meeting and the celebration of the Forum’s 40th anniversary. The Forum welcomes scholars at all career stages seeking a supportive venue for sharing their ethnographic work at various stages of development.

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Used Dryfta for: Collecting abstracts, Sending email campaigns, Assigning abstracts to reviewers & conducting Peer reviews, Creating Event website, Selling tickets through credit card payments, Creating Program schedule.

Here’s a quick interview with Mary Yee, EdD, University of Pennsylvania Graduate School of Education, about her experience with using Dryfta event platform for Ethnography in Education Research Forum 2019
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Midwest Digital Marketing Conference by University of Missouri, St. Louis – A Case Study

Great Product, Great Price and Amazing Customer Service!

The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest, is rated a Top Marketing Conference to Check Out in 2019 by Forbes and has set attendance records with nearly 2,000 marketers.

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Used Dryfta for: Collecting abstracts, Sending email campaigns, Assigning abstracts to reviewers & conducting Peer review, Creating Event website, Selling tickets through credit card payments, Program schedule building & management, and Engaging attendees on Dryfta event apps.

Here’s a quick interview with Brianna Smith, Adjunct Professor, UMSL Digital, about her experience with using Dryfta event platform for Midwest Digital Marketing Conference
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Are Event Management Apps Worth the Hype? Decoding How they can Benefit your Conference

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Planning and executing an event involves a plethora of pre-meditated activities that require impeccable planning and execution. Event management applications have surfaced over the last few years to streamline the entire process and have been lapped up by businesses and event managers alike. With 57% of event organizers using event management software and over $50 million pumped into creating modern event management solutions, we can certainly tell where the trend is taking us.

On the flip, event management applications demand immense investment from a time and effort perspective in getting things rolling. Aside from this, they also pose problems of excessive adverts, carry the risk of failure due to poor promotion and bring in complexities attendees do not see the rationale behind.

This brings us to the pressing question – Are event management software really worth it? And if they are, as widespread adoption indicates, how can your business leverage them to its advantage?  Let’s get to the bottom of these questions.

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