You can now integrate Google analytics with your Dryfta-powered event website. Simply paste your Google Analytics ID into your Dryfta dashboard and you would be able to view website hits, number of pageviews, locations of your website visitors, in real-time, and everything else that Google analytics offers.
The more you know your visitors, the more you understand your prospective attendees, and make decisions accordingly like which prospects need more targeting and re-targeting, for which countries should you increase your ad spending for your event, and other similarly important decisions. These decisions are what is going to make your event a success.