Author: Aslan Reyaz

Tips for Generating Leads in an Academic Conference

influencer

 

Conferences, business events and industry trade shows are an excellent platform for business outreach and networking. Increasingly, these events are not just being used as tools for business awareness, but also prospect identification and lead management. With thousands of dollars being spent on curating and executing academic conferences, there needs to be an identifiable, tangible, and traceable business benefit derived from them in terms of lead management and sales realization. Here’s how you can achieve all of this and more at your next academic conference.

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How To Find & Onboard The Right Speakers For Your Event

finding-speakers

 

Most event organizers or hosts make the common mistake of chasing the biggest names in the industry to speak at their events. While this may pay off largely, it shouldn’t be the sole driving point to you finding your event the right speaker.

The mantra is to bag a speaker who has the ability to connect with audiences, compliments your event’s core ideas and brings ideas to the table that your audience can carry with them as important takeaways.

We’ve put together a comprehensive checklist to arrive at one such speaker for your upcoming event.

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Booking A Venue For Your Academic Event? Seven Things To Look Out For

event-venue

 

Finalizing your academic event’s venue involves various considerations and decisions that are governed by factors such as your budget, logistical requirements at the venue and the turnout expected. Just as you obtain clarity on these variables, it is advisable to expedite and close your search for the right venue at the earliest.

Not only does deciding your venue early give you time to work around the other critical parameters such as lighting and catering, but it also gives you a head start on your marketing collaterals with the all-important venue decision out of the way. Here’s a checklist you can tick off to zero down on the right venue for your academic event.

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How to Price Event Tickets to Maximise Return on Investment (ROI)?

event-tickets

 

Pricing event tickets is a tricky affair. Tremendous thought, research and number crunching goes into finding a price that gets people from all economic strata to see value in your ticket. On the flipside, the price you choose must also help you cover costs and attain the profit margins you are aiming at. Some useful tactics for achieving this pricing equilibrium are:

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How to Run an Event on a Shoestring Budget?

Budget manager

 

Budgeting is one of the critical elements of event planning and coordination. Irrespective of the scale and nature of an event, getting your budget on point is imperative to ensuring your event pans out as planned.

Having said that, a bigger budget may not necessarily guarantee an effectively executed event. A successful event can very well be planned and executed impeccably even with an extremely restricted budget. Read on to know how.

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How Women can Find Success & Thrive in the Event Management Industry?

woman-professional-event

 

While most industries today have largely evolved to level playing fields for both men and women, there still exists a certain bias against women and the larger need for them to prove their capabilities as successful professionals. What with event manager & coordinator profiles clocking in as the fifth most stressful job in the world, it certainly takes a lot for both genders to carve a niche for themselves in event industry.

Having said that, your professional success eventually does zero down on your experience, dexterity & skill set – both inborn and acquired. Albeit there exists no specific rulebook to success in the event management playground, here are some useful and pro-active measures that can help women conquer the highest pedestal in event management & planning.

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