How to Protect Your Event Data from Cyber Threats

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With devices, applications and internet connectivity multiplying year on year, it is no surprise that the risks associated with cyber security too are on the rise. While every enterprise working in any industry needs to focus on strengthening their digital security, event management is no different. Especially since it involves data from sensitive sources such as event sponsors, event attendees and the enterprise itself, a well-rounded cyber security framework is necessary.

Additionally, damage in case of data and cyber slippages are nothing but heavy. The damage in terms of monetary cost a business suffers due to a malware attack is estimated at an average of 2.4 million2 , aside of reputation risk and further losses. Which is why, creating a sound cyber security framework in event management is paramount. Here’s how you can achieve that.

☑ Create A Comprehensive Cyber Security Strategy
As an organization, the primary and foremost process in the direction of cyber security is to chalk out a comprehensive cyber security strategy. While this should be an enterprise-wide exercise, it should be reiterated and customized at the start of any initiative such as an event. Some facets of this strategy can include:

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All you Need to Know About Event Data for Measuring ROI

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Gone are the days when events were done just as a mere PR exercise. The current business epoch looks at events not just as affairs to put your brand “out there”, but as comprehensive business investments that throw up returns– not just monetarily, but in terms of digital footprint, leads generated, product knowledge, website traffic and a host of other key performance indicators (KPIs).

Budgets for all kinds of events, whether corporate, social or academic, are reaching unprecedented numbers. The most successful business invest 1.7x their marketing budget in live events. It’s only right then, that event organisers and businesses work together to channelize valuable data before, during and after the event to draw strong inferences and directives.

☑ Measuring your Real Return on Investment
Financial performance of your event can certainly be measured by quantifying ROI, that is squaring up expenses against income and collection. However, in the modern-day business scenario, ROI is not just monetary but also KPI-driven. Aside from actual hard money, we need holistically measure ROI with metrics that quantify every domain’s performance and success in an event. Let’s understand how.

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Tips for Generating Leads in an Academic Conference

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Conferences, business events and industry trade shows are an excellent platform for business outreach and networking. Increasingly, these events are not just being used as tools for business awareness, but also prospect identification and lead management. With thousands of dollars being spent on curating and executing academic conferences, there needs to be an identifiable, tangible, and traceable business benefit derived from them in terms of lead management and sales realization. Here’s how you can achieve all of this and more at your next academic conference.

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How To Find & Onboard The Right Speakers For Your Event

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Most event organizers or hosts make the common mistake of chasing the biggest names in the industry to speak at their events. While this may pay off largely, it shouldn’t be the sole driving point to you finding your event the right speaker.

The mantra is to bag a speaker who has the ability to connect with audiences, compliments your event’s core ideas and brings ideas to the table that your audience can carry with them as important takeaways.

We’ve put together a comprehensive checklist to arrive at one such speaker for your upcoming event.

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Booking A Venue For Your Academic Event? Seven Things To Look Out For

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Finalizing your academic event’s venue involves various considerations and decisions that are governed by factors such as your budget, logistical requirements at the venue and the turnout expected. Just as you obtain clarity on these variables, it is advisable to expedite and close your search for the right venue at the earliest.

Not only does deciding your venue early give you time to work around the other critical parameters such as lighting and catering, but it also gives you a head start on your marketing collaterals with the all-important venue decision out of the way. Here’s a checklist you can tick off to zero down on the right venue for your academic event.

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How to Price Event Tickets to Maximise Return on Investment (ROI)?

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Pricing event tickets is a tricky affair. Tremendous thought, research and number crunching goes into finding a price that gets people from all economic strata to see value in your ticket. On the flipside, the price you choose must also help you cover costs and attain the profit margins you are aiming at. Some useful tactics for achieving this pricing equilibrium are:

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