Blog | Dryfta - Part 30

Using Experiential Marketing to Increase your Event Footfall

Running an event isn’t exactly something that you’d refer to as a walk in the park. There are many things that need to be considered in order to ensure its success. Among them, event marketing is a crucial component that most definitely needs to be worked on. Most event planners now resort to experiential marketing to increase the number of people attending their events.

But, what exactly is experiential marketing? It is a method of promotion of your product or service, by way of educating your target market or audience and getting them to experience what you have to offer, first hand. Let’s see how this unique method of marketing can be applied in the world of events.

Four Ways Conference Delegates can Earn Continuing Education (CE) Credits

Having a professional degree or a license to practice, especially if you’re in the medical line, does not mean that it’s the end of the line for your studying. In fact, most licensed practitioners need to prove that they’re constantly learning and updating themselves with the most recent technological advancements in their respective fields. But, how would anyone know how and what you’ve been learning to keep yourself updated?

That’s where Continuing Education (CE) credits, also known as Continuing Education Units (CEU) in some parts of the world, come into play. These credits are just like the credits you earn in college, only that you can earn them in fun ways, like attending a seminar or conference, and not solely through classes and practical work. Here are some of the ways you can earn your CE credits while attending a conference or academic event.

How Women can Find Success & Thrive in the Event Management Industry?

While most industries today have largely evolved to level playing fields for both men and women, there still exists a certain bias against women and the larger need for them to prove their capabilities as successful professionals. What with event manager & coordinator profiles clocking in as the fifth most stressful job in the world, it certainly takes a lot for both genders to carve a niche for themselves in event industry.

Having said that, your professional success eventually does zero down on your experience, dexterity & skill set – both inborn and acquired. Albeit there exists no specific rulebook to success in the event management playground, here are some useful and pro-active measures that can help women conquer the highest pedestal in event management & planning.

Send Conference Participation Certificates to Delegates

The Challenge

For many conferences, offering participation certificates to attendees is a vital part of the experience. These certificates not only serve as proof of attendance but also as a token of appreciation for the delegates’ time and effort. Dryfta’s Certificate Builder tool has been helping organizers generate and print certificates with ease, even allowing attendees to access and print their certificates through a self-service dashboard.

However, there was still a gap in the process: organizers were responsible for distributing the certificates, often requiring additional manpower, time, and resources. Attendees, on the other hand, had to navigate to the self-service dashboard to manually download and print their certificates—a step that added unnecessary friction to the process.

The Solution: Simplifying Certificate Distribution

Recognizing this challenge, the team at Dryfta set out to create a more streamlined, efficient solution. We asked ourselves: How can we make certificate distribution even easier for both organizers and attendees? The answer lay in removing unnecessary steps and delivering the certificates directly to attendees’ inboxes.

To achieve this, we introduced the “Send Certificates” button—a simple, powerful feature that enables organizers to email certificates directly to selected groups, such as attendees, speakers, or reviewers. With just a click, certificates are sent to the recipients’ inboxes, eliminating the need for manual distribution or extra steps.

How the “Send Certificates” Feature Works

The process is simple and intuitive:

Generate Certificates: Organizers use the Certificate Builder tool to design and create certificates with customized details, such as attendee names and conference titles.
Select Recipients: Choose the specific user types to receive certificates, whether they’re attendees, speakers, reviewers, or other stakeholders.
Send Certificates: Click the “Send Certificates” button to email certificates directly to the selected recipients. They’ll find the certificates in their inbox, ready to download and print.

Why This Feature Matters

The “Send Certificates” button isn’t just a convenience—it’s a game-changer for event organizers and participants alike. Here’s why:

Saves Time and Resources: Organizers no longer need to distribute certificates manually, freeing up valuable time and reducing the need for additional volunteers.
Improves Attendee Experience: Attendees receive their certificates directly in their inboxes, without needing to access a dashboard or complete additional steps.
Streamlines the Process: By minimizing clicks and eliminating redundant tasks, the feature aligns perfectly with Dryfta’s design principle of efficiency and simplicity.
Boosts Professionalism: Automatically sending certificates enhances the event’s professionalism, leaving a positive impression on attendees.

A Necessary Change for a Better Experience

This enhancement was not only logical but essential. It aligns with Dryfta’s commitment to creating intuitive, user-friendly solutions that reduce workload and enhance the attendee experience. By addressing this need, we’ve streamlined an important aspect of post-event communication, making life easier for organizers while delivering added value to attendees.

Whether you’re planning a small academic seminar or a large-scale conference, Dryfta’s “Send Certificates” feature ensures that participation certificates are delivered effortlessly—no extra steps, no wasted resources.

Ready to simplify your event management? Try Dryfta today and experience the difference!

How to Make your Event More Accessible?

Organizing events can be an arduous task, what not with the amount of effort that you will need to put in to ensure that everyone’s needs are taken care of and no one gets left behind. But, what about an event that involves people with special needs? How do we go about planning an event that is accessible and disability-friendly, without having to make drastic changes to the whole event structure?

Actually, there are a few ways that you can subtly make your event more welcoming for people with disabilities and these come at minimal to no cost at all to be implemented. Let’s have a look at some of the simple steps that you can take to help your event be more advantageous to those who have an incapacity.

How to Raise Funds & Collect Donations for your Academic Conference

Kick-starting an event involves a monetary influx from a host of sources including your internal fund pool as well as sponsors who may or may not be directly associated with your core value system. While such sponsors recognize equity in associating with your academic conference, it is the more focused source of donations that many event managers often fail to inspire in order to create an association with your academic conference.

In this article, we are going to touch upon useful and rewarding fundraising guidelines that can help you fully leverage not just sponsors and brand partners but the often ignored and tremendously useful stream of donations. Here’s how you can make donations an integral part of your conference corpus.

All-in-One Event Management Software

Abstract Submission & Review Management System

Event Scheduling & Speaker Management System

Virtual Events & Community Platform

The Challenge

The Solution: Simplifying Certificate Distribution

How the “Send Certificates” Feature Works

Why This Feature Matters

A Necessary Change for a Better Experience

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