Measuring Return on Investment (ROI) of your Event

ROI

 

The whole point of organizing an event is to get people to attend your event, have a good time, connect with you on a face-to-face platform and leave you with a bunch of new leads for your further marketing funnels. But, how about the Return on Investment (ROI) of your event? We know how to calculate the ROI for businesses, but what about an event? Here are a few ways that you can use to measure your event ROI, depending on the type and goals of your events.

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Tips for Generating Leads in an Academic Conference

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Conferences, business events and industry trade shows are an excellent platform for business outreach and networking. Increasingly, these events are not just being used as tools for business awareness, but also prospect identification and lead management. With thousands of dollars being spent on curating and executing academic conferences, there needs to be an identifiable, tangible, and traceable business benefit derived from them in terms of lead management and sales realization. Here’s how you can achieve all of this and more at your next academic conference.

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How to Choose a Theme for Your {Scientific} Event

event-theme

 

When organizing an event, especially a scientific one, setting a theme can be pretty mind-boggling thing. The theme is often confused with a topic or an idea. The difference is that a theme is something that encompasses everything that is related to your event and topics or ideas would be decided on whether they fall into the theme umbrella. Setting a theme allows for your audience to have an idea about what your event is about and is essentially their first impression of it. Here are a couple of tips on how you can choose a theme for you event.

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Tips for Launching Call for Papers for your Conference

abstract-management-system

 

In the world of academia, conferences issue a call to researchers far and wide to submit their papers on their research and findings to be shared to their attendees. But, if it’s your first time doing so, it could get a little out of hand, considering that you’ll be receiving papers from every nook and cranny of the world. Here are a couple of tips to help you along the way.

 

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How To Find & Onboard The Right Speakers For Your Event

finding-speakers

 

Most event organizers or hosts make the common mistake of chasing the biggest names in the industry to speak at their events. While this may pay off largely, it shouldn’t be the sole driving point to you finding your event the right speaker.

The mantra is to bag a speaker who has the ability to connect with audiences, compliments your event’s core ideas and brings ideas to the table that your audience can carry with them as important takeaways.

We’ve put together a comprehensive checklist to arrive at one such speaker for your upcoming event.

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How To Turn Your Passion For Event Planning Into A Career

event-planning

 

Event planning is something that almost anyone is capable of doing. From meeting vendors, to figuring out the what the clients need, right up to the actual planning, picking out the venue and organizing everything to a T, there are lots of people out there that have a knack for it. Even if you’ve only had experience planning family gatherings or birthday parties, that itself is part of event planning.

But, many are in the dark about how to turn their passion for event management and planning into a full-fledged career. Although it’s not a bed of roses to be a great event planner, with a little bit of hard work and additional skills, you can make your passion a full-time career option. Here are some tips on how to follow your dreams and make a career out of your love for event planning.

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Booking A Venue For Your Academic Event? Seven Things To Look Out For

event-venue

 

Finalizing your academic event’s venue involves various considerations and decisions that are governed by factors such as your budget, logistical requirements at the venue and the turnout expected. Just as you obtain clarity on these variables, it is advisable to expedite and close your search for the right venue at the earliest.

Not only does deciding your venue early give you time to work around the other critical parameters such as lighting and catering, but it also gives you a head start on your marketing collaterals with the all-important venue decision out of the way. Here’s a checklist you can tick off to zero down on the right venue for your academic event.

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5 Reasons Why You Should Use An Event Management Software

event-management

 

Event planning and execution can be a handful, especially if you do event management on a large scale and have to juggle working on two or three different events at the same time. And trust me, no one wants to be dealing with a ton of different spreadsheets, documents and any tasks that may fall through the cracks and cause your event to be incomplete.

Which is why event planners turned to technology for help and came up with an event management software. With an event management software, you’ll have all the things you need for your event planning and management rolled-into one i.e. no more hassle or missing details. Let’s go deeper into the reasons why you need to be using an event management software right now.

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How to Price Event Tickets to Maximise Return on Investment (ROI)?

event-tickets

 

Pricing event tickets is a tricky affair. Tremendous thought, research and number crunching goes into finding a price that gets people from all economic strata to see value in your ticket. On the flipside, the price you choose must also help you cover costs and attain the profit margins you are aiming at. Some useful tactics for achieving this pricing equilibrium are:

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Maintaining Professionalism in an Event Management Company: Tips for Event Managers

event-professionals

 

Event managers are people whom, by the nature of their job, would be meeting lots of people. Hence, it is crucial for event managers and planners to maintain a certain standard of professionalism and grace when in communication with other people, especially when they are at work.

But, as an event manager, you are required to be quite open and friendly with your clients, sponsors and event attendees, even, so the line of professionalism can be pretty blurred. However, we have put together a list of 10 sure-fire tips to help you stay professional at all times, without having to cut back on your charm, friendliness and sense of humor.

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Preparing a Budget for Your Conference: A Step-by-Step Approach

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A conference would be perfectly organized and executed on the outside as if everything was running on clockwork. Behind the scenes of such flawless academic events lies a lot of planning and forecasting, including some pretty complicated financial budgeting.

Preparing an event budget can leave you stumped at times, especially when it’s your first one. There are many things that need to be considered during budgeting, including the cost that it will incur and how that cost is relevant to the conference’s basic proceedings that you had in mind.

But, here are some easy-to-follow steps that you can use to quickly and effectively draw up a concise budget for your event planning convenience.

 

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How to Find Sponsors for Your Event?

sponsor-event

 

Organizing an event not only takes up lots of time and effort but it also requires a lot of funds. In most cases, events are sponsored by a few large companies, also looking to gain some form of publicity through your event. Sponsorship usually comes in the form of gifts, goodie bags and in some cases, cold hard cash that can come in handy where you need to spend.

But, how can you get sponsors for your event and where do you even begin to scout for them? We can tell you that it’s not an easy feat. Here are 10 ways to recruit sponsors for your event and make sure that your event is an absolute roaring success.

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