The pandemic has shaken up the conference industry as we know it. Many companies are now looking for more flexible ways to convene, which is why we’ve seen a surge in hybrid events that provide attendees with both virtual and in-person event experiences.
Hybrid events take a lot of the best features of both face-to-face and virtual events and combine them into one. They’re accessible to a much larger audience, they’re significantly cheaper to execute, and they allow you to have an on-demand library of videos for people who missed your live event. It also makes it possible for more people to communicate with each other and form communities without ever having to meet one another face-to-face. While there are still benefits to in-person events, a lot of those benefits can now be achieved by using hybrid events.