Midwest Digital Marketing Conference by University of Missouri, St. Louis – A Case Study

Great Product, Great Price and Amazing Customer Service!

The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest, is rated a Top Marketing Conference to Check Out in 2019 by Forbes and has set attendance records with nearly 2,000 marketers.


Used Dryfta for: Collecting abstracts, Sending email campaigns, Assigning abstracts to reviewers & conducting Peer review, Creating Event website, Selling tickets through credit card payments, Program schedule building & management, and Engaging attendees on Dryfta event apps.

Here’s a quick interview with Brianna Smith, Adjunct Professor, UMSL Digital, about her experience with using Dryfta event platform for Midwest Digital Marketing Conference

What do you like best about Dryfta?

Our favorite thing about Dryfta is that we can manage our how conference from right within the system. We didn’t think this would be possible to find in a system that would fit within our budget. Instead of having to log into multiple different systems, we are able to do everything within Dryfta:

– manage our call for speakers

– rate, accept and reject speaker submissions

– set up and manage ticket sales

– build and manage our website

– manage attendees

– Handle our call for sponsors

– Build our program by easily assigning speakers, rooms and times with out worry of time conflicts

– Export a PDF version of the program easily

– Integrate with Mailchimp to improve our email marketing

– Build out our mobile conference app

– Create badges and offer badge scanning ability to sponsors

– Allow speakers to upload their presentation decks and make them only accessible to ticket purchasers not the public.

– and so much more!

Beyond the features, the customer support is incredible, and I can not stress that enough! Any time I have a question, big or very small, they are there with an answer very quickly.

What do you dislike, and if you have any feature requests?

They are still growing so there are some features that still need improvement. The biggest ones is probably the reporting. I would like to be able to more easily pull customized sales and budget reports. I can create custom reports for contacts which helps for now but I have to export the data to really be able to digest it. It would also be nice to have a more robust blog feature, I have found a work around for now, but that would just be another bonus.

Update: The new reporting tool is modular in nature so you can generate reports for each module. Earlier, it was all bound to the Contacts module.

What business problems are you solving? What benefits have you realized?

We are a non-profit conference and we didn’t have a large budget or team but greatly needed a conference management software that would help us manage our speakers, sponsors, ticket sales, website and mobile app in one place. I didn’t think it would be possible to find all of these features in one solution that also fit into our budget. That is until we found Dryfta! It does it all and has made our conference planning much much easier. We have saved so much time in our conference planning and it has made our speaker and attendee experience better as well.

Recommendations to others considering the product

System is always improving and if you have any trouble with something make sure to reach out to their amazing support team as they are always there to help!