How to Create a Marketing Plan for Academic Events

How to Create a Marketing Plan for Academic Events

Let’s be honest, getting people excited about your event isn’t always the easiest thing. You are supposed to make all the buzz. However, many attendees will never know about the behind-the-scenes problems of having to deal with decision-makers when a large chunk of those who RSVP’d are not coming. Granted, while you’re busy mixing it up across multiple marketing channels to reach your target audience, the question of ROI can linger in the back of your mind and maybe keep you awake at night.

Continue reading

Top 12 Conference Proceedings Platforms for Research Papers

 

Top 12 Conference Proceedings Platforms for Research Papers

Where do you publish conference proceedings when the event ends?
This question comes up for every organizer because presenters expect a place to showcase their work. A clear and trusted platform helps the research reach more people. It also helps the event feel complete because the work does not stay hidden in local folders.

Continue reading

How to Build a Mobile-Friendly Academic Event Website

Mobile-Friendly

Academic conferences attract several participants, research scholars, and keynote speakers from various time zones, institutions, backgrounds, and organizations. In the current era, many things are done on phones; they have become an important way to get details about any topic. If you want your academic event website to shine and gain more visibility, then you should start focusing on developing a mobile-friendly website. Continue reading

Call for Papers Mistakes to Avoid for Academic Events

Call for Papers Mistakes to Avoid for Academic Events

Have you ever received a call for papers(CFP) and felt unsure what to send? Lots of authors feel that way. Some teams overload their call for papers with extra details; others create CFPs that don’t include enough details. Many leave out key dates for the event or fail to state its primary purpose clearly. These small mistakes reduce trust and lead to fewer submissions, even when the event itself is solid.

Continue reading

Event Marketing Strategy for a Strong Multi-Channel Approach

 

Event Marketing Strategy for a Strong Multi Channel Approach

Event marketing keeps changing fast as more people move between online and offline spaces. Brands now use many digital tools to reach people and guide them toward an event. Marketing teams are utilizing email, social posts, ads, and websites together because no single channel can hold attention for long. Every channel supports the others, and this mix helps your event reach the right people at the right time.

Continue reading

Tips for Crafting Event Landing Pages That Drive Conversion

Tips for Crafting Event Landing Pages That Drive Conversion

When creating event landing pages, the question that organizers often ask is, “How do I get more attendees?” But the real question to ask would be: “How do I make my event irresistible?” Every event organizer’s dream is to conduct an event with a large audience. However, success in engaging an audience often depends on the platforms used to promote the event. An effective event listing strategy helps increase attendance. You don’t have to spend a large budget on advertising or endorsing celebrities for marketing an event. Continue reading

How Push Notifications Drive Engagement in Academic Events

How Push Notifications Drive Engagement in Academic Events

Students juggling classes, part-time jobs, extracurricular activities and social commitments greatly appreciate and benefit from the existence of what we call ‘day notifications’. For the students who’ve missed information about an important seminar simply because an email got buried in their inbox. And for the professors who’ve seen only empty lecture halls despite weeks of meticulous event planning, the answer might be sitting right in everyone’s pocket.

Continue reading

11 Strategies for Hosting Cost-Effective Academic Events

11 Strategies for Hosting Cost-Effective Academic Events

It​‍​‌‍​‍‌​‍​‌‍​‍‌ is common for academic event planning to appear as if one is trying to balance it on a tight rope. On the one hand, there is a desire to present a stimulating event to students, faculty, and outsiders, but on the other hand, it is necessary to keep the budget under control. The truth is that an educational event can be a great success without having to spend a lot. What it really needs is thorough planning, wise use of resources, and suitable tools. Continue reading

Common Event Marketing Pitfalls to Steer Clear Of

Common Event Marketing Pitfalls To Steer Clear Of

When organizing an unforgettable event, staying away from marketing missteps becomes the topmost priority. When one mistake can derail your efforts at organizing memorable events, you have a lot to lose. The process of event marketing has undergone significant changes these days, as more virtual and hybrid formats have taken center stage. Hence, event marketers are paying even more attention to marketing activities to boost audience reach and visibility of their events.

Continue reading

12 Types of Content That Attract Researchers to Your Events

 

12 Types of Content That Attract Researchers to Your Events

Why do some events draw researchers while others do not? The reason links to the quality of content offered at each event. Researchers often look for valuable content that supports their work. They want to attend sessions that help them learn new techniques, stay up to date on the latest information, or solve problems directly. Also, they tend to work under tight schedules. The pressure to meet deadlines, review manuscripts, conduct lab work, and instruct students requires them to decide how to allocate their limited time. Because of this, they avoid content that feels invaluable. 

Continue reading

10 Must-Have Features in Modern Abstract Management Systems

10 Must-Have Features in Modern Abstract Management Systems

The academic conferences run on abstracts. These are brief proposals that determine who speaks, what gets discussed, and which research reaches the broader community. When the system for managing them breaks down, everything else falls apart. Deadlines get missed, and even the most potent submissions slip through review cracks.

Continue reading

10 Useful Tips for Students Attending Their First Conference

10 Useful Tips for Students Attending Their First Conference

Attending your first conference as a student often feels like stepping into a new world. You enter a space filled with conversations, ideas, and people who care about the same subjects you explore in your research. Attending an academic event is like graduating from your classroom or lab and getting to see the bigger academic community. On top of that, it gets you to the newest research, lets you make professional connections, and gives you the feeling of being a young scholar. Continue reading