Virtual conferences are a resource that grew in popularity when the COVID19 pandemic forced people and businesses into lockdowns and social distancing. However, as COVID-19 restrictions wind down and society and commerce start to open again, virtual events remain popular.
Many businesses report they will continue to use virtual events post-pandemic. One survey shows that virtual event marketing will be worth more than $500 billion by 2028.
It’s not hard to understand the appeal of virtual conferencing. They are safe, less prone to disruption, and have a broader reach than local events. With ever-increasing competition in the market, it only makes sense to take advantage of whatever tools are available, which should now include a quality virtual event platform to host your conference.