Category: Blog

Event Marketing Guide for Academic Conferences [PDF]

event-marketing-guide-for-academic-conferences

 

The most important thing about an event is for it to serve the purpose it was planned, that is, it should reach the targeted audience and participants. Perhaps you are a strategic master at planning events, or you are just learning the art of events planning, but you have not been seeing much of the results you desire; there is something that you are missing out on.

What can make your events stand out, as well as gain the attention of the desired participants and audience is how you market them. Are you already marketing your events but are still not making as much progress as you want? This guide includes 35 event marketing tips you can learn to add more colors to how you plan and execute your meetings.

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Abstract Management System that Checks All the Boxes

 

abstract-management-system

 

Managing a conference is no small feat—it's a journey filled with countless tasks, from inviting speakers to managing logistics, and perhaps one of the most crucial parts of it all is managing abstracts and papers. Launching a call for papers, collecting submissions, assigning them to reviewers, and communicating effectively with authors requires careful coordination and flawless execution. If you’ve been part of a chair committee, you know exactly how much of a challenge this can be. Traditionally, abstract management has often been cumbersome, requiring numerous emails, constant communication, and hours of manual labor to ensure everything moves smoothly. Fortunately, with advancements in technology, things have gotten a lot easier.
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Things to Do When Attending Academic Conferences

attending-at-conference

 

Conferences are very vital if you are interested in becoming a pro in your field; more so, it is a fascinating opportunity to meet with new individuals, learn some new stuff, and so on.

However, there is a lot of hard work to be done. Attending a conference is more than just flying down to the venue, take a seat and listen. No! You have a role to play as you must not only pass through the conference, the conference must pass through you too.

While there are different roles you are to play before, during and after the conference, we will be limiting this post to what you are to do during the conference. But rest assured, we will talk more on the other aspects in our other blog posts. So, don’t be far from here.

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Event Organizer’s Guide to Engaging Attendees in Academic Conferences [PDF]

Quick guide to engaging attendees

 

You may have already successfully overcome the hurdle of planning a conference. But, that is only the first bit of the hard parts. The second most challenging thing when it comes to conferences are getting your attendees engaged with the content and ongoings of your conference and make sure they stay that way from start to finish.

Engaging an academic group of people may be slightly more intricate process compared to engaging a general audience. The key point to remember here is that academicians often seek for value in information and tend to connect with new people in order to gain knowledge from them.

With this quick guide, you can come up with engaging activities that can help keep your audience’s attention fully on the happenings at your conference.

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Autodesk Inc – A Case Study

Perfect for our abstract submission needs

Autodesk University conferences is for users who have found creative ways to integrate and use Autodesk software in your real-life projects and developed processes that improve company workflows and efficiency. People can contribute to Autodesk University (AU) and join the leading community of Autodesk experts who are shaping industries and pushing design and engineering software to its limits.

Autodesk-University-conferences

Used Dryfta for: Collecting abstracts, Sending email campaigns, Assigning abstracts to reviewers & conducting Peer review, Creating CFP website, Managing Speakers and assigning tasks to them.

Here’s a quick interview with Pier-André Maynard, Event Technology & Multimedia Specialist at Autodesk, about his experience with using Dryfta event platform for Autodesk University
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National LGBTQ Health Conference 2019 by Emory University – A Case Study

Dryfta is a great event platform for conferences

National LGBTQ Health Conference is an interdisciplinary forum that provides an opportunity for presentation and discussion of current health research and programs for LGBTQ adults and adolescents with the overall goal of addressing health inequities for this highly impacted group.

LGBTQ_Conference_Banner

Used Dryfta for: Collecting abstracts, Sending email campaigns, Assigning abstracts to reviewers & conducting Peer review, Creating Event website, Selling tickets through credit card payments, Program schedule building & management, and Engaging attendees on Dryfta event apps.

Here’s a quick interview with April Winningham, Conference Coordinator, about her experience with using Dryfta event platform for National LGBTQ Health Conference
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Tips for Designing Research Posters

design-academic-postersSource: socialsciencespace.com

 

Poster designing is an all-embracing approach to display your activeness and hard work, notably if you are just springing into the research. They are much headache-free and less complicated way to deliver your actual message to the audience when compared to the oral presentations. However, it still presents valuable practices and excellent networking opportunities at expressing your obligation.

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How to Control which Image, URL and Description should be Shared on Facebook?

share-facebook

 

Facebook has turned into a noteworthy traffic driver for a wide range of websites. These days even huge organizations steer customers toward their Facebook pages rather than their corporate sites. The ubiquitous Facebook “Like” and “Share” buttons are there on most websites. One issue I’ve constantly found with sharing URLs on Facebook is that most websites do not have any influence over the picture and description that goes with the URL. Facebook Open Graph API is the solution to that.

Facebook’s Open Graph API sets data through custom META tags on the website’s page and are prefixed with og: Using this simple META tag strategy, you can tell Facebook what images, text, and link to use when sharing your event’s website. Let’s see how you can control how your event website is shared on Facebook.

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How to See the Visits on your Event Website using Google Analytics?

Dryfta-Google-analytics

 

Dryfta Event Management Software comes integrated with Google Analytics to record and measure the visits and clicks made to your event websites. If you are using Dryfta to build and manage your event website, you are able to see the visitors coming to your event website, both in real-time and historically. Here’re the steps:

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The Complete Guide to Writing Abstracts [PDF]

guide-to-writing-abstracts

 

Writing an academic paper can take weeks, even months of hard work. When you are finally done, you’ll need to create an abstract of your paper.

An abstract reduces longer research work to its essential elements and is designed to be presented on its own. Because your abstract usually is the selling point of your paper that summarizes and represents your work, you’ll want it to stand out.

Writing an abstract that seduces the reader into reading the rest of your paper isn’t as hard as it may seem. By following and implementing the steps outlined in this article, you are sure to turn serial skimmers into readers and even purchasers.

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Are Event Management Apps Worth the Hype? Decoding How they can Benefit your Conference

event-app

 

Planning and executing an event involves a plethora of pre-meditated activities that require impeccable planning and execution. Event management applications have surfaced over the last few years to streamline the entire process and have been lapped up by businesses and event managers alike. With 57% of event organizers using event management software and over $50 million pumped into creating modern event management solutions, we can certainly tell where the trend is taking us.

On the flip, event management applications demand immense investment from a time and effort perspective in getting things rolling. Aside from this, they also pose problems of excessive adverts, carry the risk of failure due to poor promotion and bring in complexities attendees do not see the rationale behind.

This brings us to the pressing question – Are event management software really worth it? And if they are, as widespread adoption indicates, how can your business leverage them to its advantage?  Let’s get to the bottom of these questions.

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