The last couple of years have been difficult for companies wishing to connect and network with new leads and customers and forge new partnerships through live events.
Lockdowns and social distancing have all but closed off hosting physical gatherings. Even when lockdowns are lifted, a live event is still a risky proposition as a new outbreak could be just around the corner, ready to slam the doors shut on your plans without warning.
However, for every obstacle thrown up by the pandemic, new opportunities always present themselves. You may not be able to reliably gather people in a physical location any time soon, but hybrid events deliver a viable solution that might just be the solution that covers all your bases.
Will hybrid events take over as the new standard, what are they, and how can your company benefit? Let’s find out.
What are Hybrid Events?
Hybrid events are combined live and online events that deliver more options and convenience to attendees. When attendees cannot arrive in person, the online portions of the hybrid event platform can still deliver value through video streaming, virtual event booths, and video conferencing.
Using innovative technology, a hybrid event platform can increase the level of engagement of attendees while delivering the same content across all platforms. There are a few different formats hybrid events can take.