Powerful, Enterprise-Grade Event Management Software
Sell tickets & Collect registration fees online
Full-Service Abstract Management Software: Collect ➩ Assign ➩ Review ➩ Decide ➩ Notify
Customizable forms to collect & review abstracts, symposia, proposals & grants
The Complete Event Schedule Builder to Create Virtual & Hybrid Sessions
Create Event Schedule with Slides, Group Chats, Survey forms & more
Engagement Tools to Host Virtual Conferences & Online Community Website
Engage attendees & Produce knowledge with online networking portal
Gone are the days when events were just about creating a buzz or ticking off PR checklists. In today’s dynamic business landscape, events are powerful investments designed to deliver tangible returns—not just in terms of revenue but also through invaluable metrics like digital footprint, lead generation, brand awareness, and engaged audiences. The most successful businesses now invest 1.7 times their marketing budgets into live events, viewing them as strategic assets rather than mere expenses.
The whole point of organizing an event is to get people to attend your event, have a good time, connect with you on a face-to-face platform and leave you with a bunch of new leads for your further marketing funnels. But, how about the Return on Investment (ROI) of your event? We know how to calculate the ROI for businesses, but what about an event? Here are a few ways that you can use to measure your event ROI, depending on the type and goals of your events.