The beginning of an event happens with the sending out of registration forms. That is where interest turns into commitment. That is also where many planners either get it right or lose potential attendees. Most of the people treat the event registration form as a simple checklist where they add a few fields, collect the names and go forward. But in reality, your event registration form does a lot more than that. It helps you understand your audience, plan logistics, and set the tone for the entire experience. Continue reading
