How to Sell Tickets for Your Annual Event

How to Sell Tickets for Your Annual Event


If you're an organization with a big annual event, you probably want to sell tickets. It's a good way to make more money, plus it helps spread the word about your cause. If you're looking for ticketing options and haven't found one that works for your organization, read on! We'll go over some of the most popular ways to sell tickets (and also some not-so-popular ones).

Set a ticket price for your event

You’re going to need a price for your tickets. This is where things get tricky because there are a lot of factors at play. You have to consider how much money you need to raise, what kind of event it is, and how many people will be attending. But ultimately, the ticket price should be something that’s both high enough to cover costs but low enough that your guests feel like they got their money's worth out of it — not too cheap so no one buys them (or worse: only one person buys them), but also not so expensive that people can't afford them (or worse: no one buys them).
Remember: Your goal isn’t just about making money; it’s also about getting people interested in attending your event! If they can afford tickets but choose not to because they wouldn't feel comfortable paying more than $100 per person, then there's something wrong with either your pricing model or marketing strategy (or both).
In other words: figure out what the perceived value of your event is in the minds of potential attendees and set your ticket price accordingly!

Create an event webpage

Once you're ready to launch your ticketing campaign, the first thing you'll want to do is create an event website for your event. This will serve as the home base on which all of your ticketing information lives.

For example, if you're hosting an annual conference and have chosen to use Dryfta as your ticketing platform, make sure that this info is included in the main event description:

  • A link to the registration form where attendees can register
  • A link to the ticketing page where attendees can go to purchase tickets
  • A video that gives viewers an idea of what they'll be getting out of attending the event

Please note that If you’re holding an annual event, it’s likely that most of your audience will be people who have attended previous events or heard about them through word-of-mouth. These are often referred to as “warm prospects” because they already know who you are and what value you provide them with. Your goal is to convert these “warm prospects” into paying customers by making sure they're aware of when tickets go on sale and where they can purchase them easily through a well-designed event website or landing page.

Promote your event tickets

Once you have an event, you can use social media to promote it. If you have a large audience on Facebook or Twitter, these are great places to promote your event and get people interested in buying tickets. If not, don't worry! You can still leverage other platforms like Instagram or LinkedIn.

The best way to promote your ticket sales is through email marketing. This will allow you to reach out directly with personalized messages that are relevant to people who have already expressed interest in your business (or want what it offers). The key here is quality over quantity: if someone opts into your email list but never opens up any of your emails because they're too long or boring, then they'll more likely unsubscribe than engage with them later down the line – so make sure all future promotions are interesting enough that people will actually read them!

Content marketing is another great way to get people interested in attending events hosted by yours truly (and as an added bonus, this content may also help boost traffic towards other parts of our website). For example: if we wrote articles about how great our upcoming event would be, then maybe someone would click on one link within those articles, which links back here where they see all sorts of information about tickets available ahead of time, etcetera.

Add social proof to your ticketing page

Social proof is a psychological phenomenon that occurs when people assume the actions of others in an attempt to reflect correct behavior for a given situation.

Social proof can be used to sell tickets, but only if you’re using it right. Use testimonials and reviews from previous attendees on your ticket page, as well as the number of people who have already bought tickets. Social media shares are also effective at convincing visitors that this event will be fun and worth their time—if people they know are going, they're more likely to attend themselves!

Include add-ons to increase your revenue

Add-ons are optional items that can be added to the ticket price. They're a great way to increase your revenue without adding extra pressure on attendees. Here are some examples of add-ons:

  • A conference bag or event T-shirt
  • Breakfast at the venue with speakers and other attendees
  • An afterparty at a nearby bar or restaurant

You can sell them as individual items, or you can bundle them together into packages that have everything needed for an amazing experience (or just enough stuff, so people don't feel like they're getting ripped off). If you're selling tickets online, there's usually a section where people can select which add-ons they want.

Use text messaging to sell more tickets

Text messaging is a great way to sell tickets. The response rates on text messages are much higher than emails or other forms of digital marketing. It's also more convenient for customers, since it doesn't require them to log in or type any messages back to you. This makes it easy for them to purchase your tickets without having to do any extra work!

If you want someone who has already bought your ticket package, but can't make it this time around (or if someone else bought the ticket as a gift), you can use texting as an easy way for them to resell their ticket(s). Once again, there's no need for them to log in or type out anything complicated—just send them the message they need and they'll be able to find someone new who wants their seat at your event!


Start by setting a ticket price that is reasonable and attractive to your audience. Create a unique event page with social proof and add-ons that will get them excited about attending. Promote your event on relevant platforms such as Facebook or Instagram where others can see how much fun they’ll have at it too!

If all else fails, use text messaging to reach out directly with information about discounts or freebies that could entice potential attendees into buying tickets now instead of later when prices go up due demand/unavailability. Once you're prepared with the right tools, you can sell tickets for your events with confidence.