Category: Blog

How to Find Sponsors for Your Event?

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Organizing an event not only takes up lots of time and effort but it also requires a lot of funds. In most cases, events are sponsored by a few large companies, also looking to gain some form of publicity through your event. Sponsorship usually comes in the form of gifts, goodie bags and in some cases, cold hard cash that can come in handy where you need to spend.

But, how can you get sponsors for your event and where do you even begin to scout for them? We can tell you that it’s not an easy feat. Here are 10 ways to recruit sponsors for your event and make sure that your event is an absolute roaring success.

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Using Experiential Marketing to Increase your Event Footfall

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Running an event isn’t exactly something that you’d refer to as a walk in the park. There are many things that need to be considered in order to ensure its success. Among them, event marketing is a crucial component that most definitely needs to be worked on. Most event planners now resort to experiential marketing to increase the number of people attending their events.

But, what exactly is experiential marketing? It is a method of promotion of your product or service, by way of educating your target market or audience and getting them to experience what you have to offer, first hand. Let’s see how this unique method of marketing can be applied in the world of events.

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Four Ways Conference Delegates can Earn Continuing Education (CE) Credits

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Having a professional degree or a license to practice, especially if you’re in the medical line, does not mean that it’s the end of the line for your studying. In fact, most licensed practitioners need to prove that they’re constantly learning and updating themselves with the most recent technological advancements in their respective fields. But, how would anyone know how and what you’ve been learning to keep yourself updated?

That’s where Continuing Education (CE) credits, also known as Continuing Education Units (CEU) in some parts of the world, come into play. These credits are just like the credits you earn in college, only that you can earn them in fun ways, like attending a seminar or conference, and not solely through classes and practical work. Here are some of the ways you can earn your CE credits while attending a conference or academic event.

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How Women can Find Success & Thrive in the Event Management Industry?

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While most industries today have largely evolved to level playing fields for both men and women, there still exists a certain bias against women and the larger need for them to prove their capabilities as successful professionals. What with event manager & coordinator profiles clocking in as the fifth most stressful job in the world, it certainly takes a lot for both genders to carve a niche for themselves in event industry.

Having said that, your professional success eventually does zero down on your experience, dexterity & skill set – both inborn and acquired. Albeit there exists no specific rulebook to success in the event management playground, here are some useful and pro-active measures that can help women conquer the highest pedestal in event management & planning.

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How to Make your Event More Accessible?

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Organizing events can be an arduous task, what not with the amount of effort that you will need to put in to ensure that everyone’s needs are taken care of and no one gets left behind. But, what about an event that involves people with special needs? How do we go about planning an event that is accessible and disability-friendly, without having to make drastic changes to the whole event structure?

Actually, there are a few ways that you can subtly make your event more welcoming for people with disabilities and these come at minimal to no cost at all to be implemented. Let’s have a look at some of the simple steps that you can take to help your event be more advantageous to those who have an incapacity.

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