The whole point of organizing an event is to get people to attend your event, have a good time, connect with you on a face-to-face platform and leave you with a bunch of new leads for your further marketing funnels. But, how about the Return on Investment (ROI) of your event? We know how to calculate the ROI for businesses, but what about an event? Here are a few ways that you can use to measure your event ROI, depending on the type and goals of your events.