Conference organizers face a curious paradox. They need money upfront to book venues and arrange catering, yet most academics register at the last possible moment. It’s a timing mismatch that has plagued the industry for decades. Cue strategic pricing and specifically, early bird and group discounts.
These are two mechanisms that have quietly revolutionized how academic conferences manage both attendance and finances. But what’s more is the psychology behind these discount offers. It’s a psychological trick, financial cleverness, and competitive weapon all rolled into one pricing strategy. In this blog, let’s unpack how this actually works.
Continue reading
