Tag: Dryfta event platform

Cart Abandonment Notifications for Incomplete Ticket Purchase

Abandoned cart orders occur pretty frequently on a busy event website. Often, potential customers begin filling out their checkout form, only to leave and never return. Knowing about these users, why did they abandoned the cart and then targeting these abandoned cart orders can boost ticket sales.

Cart abandonment notification tool

This feature lets you send an automated email to ticket and membership buyers who have begun creating an order on your event ticketing website built using Dryfta event platform, but haven’t completed it for whatever reason.

The email will act as an enticement inviting the buyer to come back to the event website to complete their order.

As long as the customer’s email address was entered into the website (either by them logging in or registering on your event website while browsing), the Abandoned Carts Notification feature will be able to send them a message, and also notify the admin.

You can also customize the Abandoned Cart email which is sent to the buyer when he/she abandons the cart. To customize, go to Email Broadcast > Notifications and click on Abandoned Cart Notification Email to edit it.

Here’re some fabulous Abandoned Cart Email templates you can take a cue from. The more enticing and personalized your email will be, the higher would be the sales conversion.

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Take a backup of your event data

We recently introduced a Backup tool which lets event organizers download the backup of their latest data including contacts, attendees, orders, payments received, expenses, abstracts submitted (with reviews), program sessions, sponsors, exhibitors and all other important data sets.

Event Data Backup

This will ensure our customers have a copy of their data at all the times. This also makes our customers feel more secure and in control of their event data.
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Have you reached Product Market Fit? Growth Hack with these tips

Growth Hacking

Product Market Fit means having the perfect product to satisfy your target audience. In essence, PMF is the ability of a product to meet the needs and expectations of a target audience. To achieve Product Market Fit, it is expedient that you are providing a reliable solution to a significant problem facing a large group of people. Certain signs can help you determine if you have attained a Product Market Fit or not :

★ If your clients are advising you to include one feature or the other, it means you have attained Product Market Fit because it shows they are interested in the product and are seeking new ways to get the best from your product.
★ Once your Beta Users begin to tip you as the next industry leader, it means you have the potential to change their world, meaning you have attained a Product Market Fit.
★ If you have your clients and prospective client clamoring for the translation of your product or platform into their languages, PMF has been accomplished.
★ Having ten paid and loyal customers is an excellent way to determine that you have attained PMF.
★ Another way to determine if you have reached PMF is if clients start writing blog posts and leaving reviews on software review platforms about your product or platform.
★ When you notice that some of the loyal customers of competing brands are taking an interest in your product, you just attained PMF.

It is imperative you look out for these signs before you venture into growth hacking. It would be wrong to try growth hacking a product that has not achieved Product Market Fit as if you do not meet your customers or potential customer’s expectations; growth hacking cannot be successful.

In simple terms, growth hacking is the use of cost-effective tactics to grow your business, sell your ideas, gain exposure and keep your clients coming back for more. Having understood what Product Market Fit and growth hacking is all about, the following are some growth hacking tips you can adapt to grow your business:

Have an Active Twitter Handle
As a business in digital world, you should have a dedicated Twitter handle for your business. With it, you can tweet about recent findings, ideas, new updates etc. More so, it can be used as a medium to communicate with your customers and potential client who are active Twitter users. This way, you become an authority, promote other platforms’ products as well as your own. This is a sure-fire way to advertise your products via a robust social media platform.

Don’t Ignore the Use of Quora
Quora is a platform that aims to provide answers to questions from different fields. It is more like a search engine; however, it allows for one to one interaction between professionals and non-professionals. Get used to answering questions on Quora to enlighten prospective clients on things related to your product or industry. It is a swift and reliable means to build authority and gain credibility.

Content Marketing
Almost everyone goes on the internet to find out about a product before purchasing it. You should not be left out of this huge opportunity. Meanwhile, you should capitalize on it by providing information about your product or platform through the use of blogs. This way, you would get to know your actual customers as you give them the opportunity to relate with you, ask questions and give ideas through the comment sections.

Other Blogs and Websites
Aside from creating content on your blog, you can visit other blogs relating to your industry and leave concrete information for your clients to look out for. Also, you can add the links of these blogs on your blog as backlinks. This way, you get to build credibility and also rank higher on search engines.

Update your Clients
Create a system notifications page for alerting clients on upcoming updates through push notifications or email marketing. This way, clients will always know what to expect. Informing clients of past and upcoming updates keeps them aware of what’s happening on your platform.

Launch Side Projects
This is a great marketing strategy. Projects requiring the clients’ active participation would lead them to your primary platform. This strategy increases the visibility and accessibility of your platform. You can launch events, conferences, etc. for your clients and prospective clients to attend. This is a good source of brand awareness.

Start a Translation Program
You can make use of the Transifex platform to create translation programs for your product or platform. Your customers that are not of the same language as you would love this. More so, it gives room for other people to make use of your platform since you are solving the language barrier.

Optimize Conversion
You can incorporate the use of tools like Full Story or Lucky Orange to monitor how your platform is doing. Tools like this allows you to know how your product is being used by your customers. More so, you can analyze the behavior of your user while using the platform. This would help you determine what is working and what is not. You can make use of Lucky Orange as it is cheap but very slow. However, I would recommend the use of Full Story which is quite expensive but very fast.

Utilize the Chrome Web Store
You should give your platform all the exposure you can afford and one way of doing that is by publishing your app on the Chrome Web Store. Why I recommend this store is because it is very cheap and straight forward. For as low as 5 USD, you can get your application the exposure it needs

Implement Feature Requests
Remember one of the signs of Product Market Fit is that your customers would be making feature requests. You can growth hack by implementing some of these requests if it is in line with your overall goal. It shows you listen to your customers and trust me, it would give room for other customers. When you make an update, you can inform the customers that asked for the features personally.

Dryfta is the all-inclusive event management platform for universities & non-profits.

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Why your Product never seems good enough

Level zero

Hi. This is your Chief Happiness Officer.

I’m very delighted to see 100s of users using Dryfta to manage their events 3 months after our private beta release. I take this oppurtunity to thank our founding customers especially my team for clinging to this vision of having an all-inclusive event management platform for event organizers and delivering on our promises.

Speaking of my vision, the platform still has a long way to go.As a product manager, you’re never satisfied with the work you have done and you have this forever longing for perfection and completeness in your product. To be honest, we’re still at level Zero. I can write a long list of features/tools which need to be implemented before it can be what I have envisioned.

Andrew Chen has written a nice post on this beautiful experience: Why your product will never seem like it’s good enough

Why is Dryfta priced so low?

We regularly come across event planners asking this question about how Dryfta has so many features yet it is priced so low! Also, due to the fact that the average pricing of other event platforms, with a lot less features than Dryfta, is much higher, some event planners even find it too good to be true!

First and foremost, our primary mission was and will always be to help event planners engage attendees and produce new knowledge. To make it easy for them to do just that, we have made our event platform affordable. You ask how pricing Dryfta event platform low makes it easier for event planners to focus on attendee engagement?

Well, by not investing a large amount of money on an event platform, they are able to shift their focus from saving money, to engaging attendees and producing new knowledge. That’s how.

If our platform is priced so low, then how do we stay profitable? Well, thanks to our loyal bunch of returning customers and a steady flow of new customers, we are quite profitable and financially healthy and are able to maintain an all-round team of developers and designers who keep churning out new features, and a team of support staff for round the clock support. We just do not make ‘huge’ profits by charging exorbitant prices. That’s not what we do.

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The revised Free plan – Dryfta Event Platform

The Free plan has been revised and will come into effect from today, 11th March, 2016. From now on, all new event platforms created under Free plan, will be able to manage up to 60 contacts and as many abstract submissions.

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