Measuring Return on Investment (ROI) of your Event



The whole point of organizing an event is to get people to attend your event, have a good time, connect with you on a face-to-face platform and leave you with a bunch of new leads for your further marketing funnels. But, how about the Return on Investment (ROI) of your event? We know how to calculate the ROI for businesses, but what about an event? Here are a few ways that you can use to measure your event ROI, depending on the type and goals of your events.

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Tips for Generating Leads in an Academic Conference



Conferences, business events and industry trade shows are an excellent platform for business outreach and networking. Increasingly, these events are not just being used as tools for business awareness, but also prospect identification and lead management. With thousands of dollars being spent on curating and executing academic conferences, there needs to be an identifiable, tangible, and traceable business benefit derived from them in terms of lead management and sales realization. Here’s how you can achieve all of this and more at your next academic conference.

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How to Choose a Theme for Your {Scientific} Event



When organizing an event, especially a scientific one, setting a theme can be pretty mind-boggling thing. The theme is often confused with a topic or an idea. The difference is that a theme is something that encompasses everything that is related to your event and topics or ideas would be decided on whether they fall into the theme umbrella. Setting a theme allows for your audience to have an idea about what your event is about and is essentially their first impression of it. Here are a couple of tips on how you can choose a theme for you event.

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Tips for Launching Call for Papers (CfP) for your Conference



In the world of academia, it’s fairly normal for conferences to issue a call to researchers far and wide to submit their papers on their research and findings to be shared to their attendees. But, if it’s your first time doing so, it could get a little out of hand, considering that you’ll be receiving papers from every nook and cranny of the world. Here are a couple of tips to help you along the way.

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How To Find & Onboard The Right Speakers For Your Event



Most event organizers or hosts make the common mistake of chasing the biggest names in the industry to speak at their events. While this may pay off largely, it shouldn’t be the sole driving point to you finding your event the right speaker.

The mantra is to bag a speaker who has the ability to connect with audiences, compliments your event’s core ideas and brings ideas to the table that your audience can carry with them as important takeaways.

We’ve put together a comprehensive checklist to arrive at one such speaker for your upcoming event.

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How To Turn Your Passion For Event Planning Into A Career



Event planning is something that almost anyone is capable of doing. From meeting vendors, to figuring out the what the clients need, right up to the actual planning, picking out the venue and organizing everything to a T, there are lots of people out there that have a knack for it. Even if you’ve only had experience planning family gatherings or birthday parties, that itself is part of event planning.

But, many are in the dark about how to turn their passion for event management and planning into a full-fledged career. Although it’s not a bed of roses to be a great event planner, with a little bit of hard work and additional skills, you can make your passion a full-time career option. Here are some tips on how to follow your dreams and make a career out of your love for event planning.

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