Author: Aslan Reyaz

With devices, applications and internet connectivity multiplying year on year, it is no surprise that the risks associated with cyber security too are on the rise. While every enterprise working in any industry needs to focus on strengthening their digital security, event management is no different. Especially since it involves data from sensitive sources such as event sponsors, event attendees and the enterprise itself, a well-rounded cyber security framework is necessary.

Additionally, damage in case of data and cyber slippages are nothing but heavy. The damage in terms of monetary cost a business suffers due to a malware attack is estimated at an average of 2.4 million2 , aside of reputation risk and further losses. Which is why, creating a sound cyber security framework in event management is paramount. Here’s how you can achieve that.

☑ Create A Comprehensive Cyber Security Strategy

As an organization, the primary and foremost process in the direction of cyber security is to chalk out a comprehensive cyber security strategy. While this should be an enterprise-wide exercise, it should be reiterated and customized at the start of any initiative such as an event. Some facets of this strategy can include:

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Conferences, business events and industry trade shows are an excellent platform for business outreach and networking. Increasingly, these events are not just being used as tools for business awareness, but also prospect identification and lead management. With thousands of dollars being spent on curating and executing academic conferences, there needs to be an identifiable, tangible, and traceable business benefit derived from them in terms of lead management and sales realization. Here’s how you can achieve all of this and more at your next academic conference.

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Finalizing your academic event’s venue involves various considerations and decisions that are governed by factors such as your budget, logistical requirements at the venue and the turnout expected. Just as you obtain clarity on these variables, it is advisable to expedite and close your search for the right venue at the earliest.

Not only does deciding your venue early give you time to work around the other critical parameters such as lighting and catering, but it also gives you a head start on your marketing collaterals with the all-important venue decision out of the way. Here’s a checklist you can tick off to zero down on the right venue for your academic event.

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