If you're promoting an event, it's important to consider the role of search engines in your marketing efforts. For example, if you want people to find out about a big event on your website — like a tradeshow or a conference — it's helpful if people can quickly find that information when they're looking for it online. That means making sure your website is search-engine-friendly, which means spending some time optimizing its content so that it ranks well in search results. Here are some steps you can take to make sure this happens: