Event marketing is an important part of any event organizer's marketing strategy. There are many different event marketing platforms available, but only a few will help you reach your goals and attract the right attendees to your event. In this post I'll introduce 13 of the top event marketing platforms on the market today so that you can make a better-informed decision about which to use for your next event.
Eventbrite
Eventbrite is an online ticketing platform that allows users to create and promote events. It offers a wide selection of tools to help you manage your event marketing, including email marketing, social media marketing and analytics.
Eventbrite's unique selling proposition is how easy it is for anyone to use the platform to sell tickets for any type of event. You can create an account with just your name, email address and phone number. Once you're set up, Eventbrite will guide you through creating a free or paid event listing.
Twitter Ads
Twitter ads are a great way to reach your target audience, especially if you're trying to reach people who are interested in your event. You can also target the age and gender of your ideal customers, as well as specific interests (like sports or technology). If you want to get really specific and narrow down your audience's preferences, you'll want to consider targeting competitors' followers too—these are people who may be interested in what your events have to offer!
EventBoost
EventBoost from Dryfta offers an easy-to-use platform that allows you to submit your event once and then EventBoost promotes it through their network of event listing websites and event publishers. This will help you reach people who may not have otherwise heard about your event if they were only relying on word of mouth or social media outlets.
Mailchimp
MailChimp is a great email marketing service for event planners. It’s easy to use, and it’s free if you have a small list (under 12,000 subscribers). To get started with MailChimp, go to mailchimp.com and click “Get Started For Free.”
Once you sign up, you’ll be taken to a page where you can create your first email campaign. This is where all of your subscribers will be automatically added to MailChimp and from there, you can send out mass emails that are personalized for each person by using their information.
LinkedIn Ads
LinkedIn is an excellent platform for event marketing. It’s a great way to reach your target audience, and it can also be used as an effective lead generation tool.
LinkedIn ads are perfect for driving traffic to your event website or Facebook page, whether you want to generate leads for future events or promote a specific one in the present.
Hootsuite
The best part? It's totally free for small businesses (up to three users). If you're using Hootsuite on the regular, then definitely consider upgrading to their paid plans so that you can sync all of your accounts together under one dashboard.
YouTube Ads
YouTube Ads is a great way to promote your event on YouTube. It's easy to set up and use, and it allows you to target your audience by location and interest. You can show videos that feature people in the area of your venue, or even offer discounts for people who visit the venue during certain times of day or night. This can help get more people interested in attending your event!
Canva
Canva is a free online graphic design tool that lets you create graphics for social media, presentations, print and more. Canva is great for creating event marketing materials like posters and flyers. It makes it easy to create beautiful, professional designs without spending hours learning how to use complex software or hiring a designer.
Upviral
Upviral is a social media marketing platform that helps you to create, manage and measure campaigns. You can use Upviral to find the right audiences for your events based on location, demographics, interests and behavior.
Google AdWords
Google AdWords is a paid search advertising platform that allows businesses to place ads on Google and across the web. It’s a great way to drive traffic to your website, especially if you’re looking for something specific like “fun events in NYC” or “best festivals in LA!”
With AdWords, you can target users based on their location (i.e. if they live in NYC), language (if they speak English or Spanish), other factors like gender (men vs women) or interests (sports).
PosterMyWall
PosterMyWall is a great tool for creating event posters. You can create posters in a variety of sizes and choose from a variety of templates that will make your poster look professional. Once you have created your poster, you can use it for your event's marketing purposes.
In addition to designing posters, PosterMyWall also offers other services such as printing and shipping your goods. This makes it easy to get high quality materials without having to go through multiple vendors or handling the shipping yourself.
Captello
Captello is a marketing platform for events. It has everything you need to run your event and more. Captello is very customizable, easy to use, affordable and has a built in CRM (Customer Relationship Management).
With all of the features that come with Captello it makes running your event easy and fun! You can add multiple payment gateways including Stripe and PayPal along with social media integrations as well as an email marketing toolkit which comes with several templates that you can customize to fit your needs.
BuySellAds
BuySellAds is a platform that connects advertisers with publishers. It provides a marketplace for event marketing and allows you to target specific audiences through display ads, video pre-rolls, banners and more. BuySellAds also allows you to manage your ad campaigns from start to finish, tracking all of the results along the way.
We hope that this list has helped you to check out some of the top event marketing platforms in 2023. Each one is unique, so it’s important for you to find the one(s) that work best for your business and audience. If none of these seem like a good fit, let us know in the comments below so we can keep our list updated with information on new tools coming soon.
