No one enjoys logging in multiple times within a single interface. This is the core reason why university conference SSO, or single sign-on authentication, exists. To break down, in practical terms, what SSO really means, let’s look at an analogy that university goers find most relevant. They go through it on the daily. The university you attend is likely to have allotted a physical or digital identity card for you that the institution expects you to use throughout your time there. There may be an individual or something automated like a biometric system that verifies, authorizes, and lets people into campus.