What non-profit organizations do day in and day out is work, rally toward a cause. A movement. A people. Much of the work of non-profits is targeted at advocacy, whether that be rights advocacy, environmental advocacy or even legislative advocacy. Most non-profits organizations, at least the ones that are creating real change, run on consistent funding and volunteer support. Without the two, a non-profit and its vision is bound to fail. In fact, many do every year. Only a fraction of all non-profits actually make it in the long run. So what could possibly multiply a non-profit’s chances of making it in the world today? Among the things that help are advocacy tools for non-profits.
They make volunteer mobilization and campaign engagement easier than it has been for non-profits all these years. So…what exactly are these advocacy tools for non-profits? Is investing in advocacy software for non-profit organizations even a smart choice?Â