Event marketing | Dryfta

Tips for Crafting Event Landing Pages That Drive Conversion

When creating event landing pages, the question that organizers often ask is, “How do I get more attendees?” But the real question to ask would be: “How do I make my event irresistible?” Every event organizer’s dream is to conduct an event with a large audience. However, success in engaging an audience often depends on the platforms used to promote the event. An effective event listing strategy helps increase attendance. You don’t have to spend a large budget on advertising or endorsing celebrities for marketing an event. Continue reading

Common Event Marketing Pitfalls to Steer Clear Of

When organizing an unforgettable event, staying away from marketing missteps becomes the topmost priority. When one mistake can derail your efforts at organizing memorable events, you have a lot to lose. The process of event marketing has undergone significant changes these days, as more virtual and hybrid formats have taken center stage. Hence, event marketers are paying even more attention to marketing activities to boost audience reach and visibility of their events.

Simplify the Event Marketing Process by Submitting your Event to 100+ Event Listing Websites

Event promotion is a complicated process. You have to find the right venue, find the right people to invite, buy tickets, print out flyers and posters…and that’s just the beginning! Once you’ve got all those logistics sorted out, it’s time to promote your event…which can be just as daunting.

And with so many different event listing websites out there (both free and paid), where do you even begin? Well, I’m glad you asked! In this post we’ll go over how to submit your event to 100+ websites in one fell swoop using EventBoost submission tool. Let’s get started.

Top 13 Event Marketing Platforms to Promote Your Event {2026}

Event marketing is an important part of any event organizer’s marketing strategy. There are many different event marketing platforms available, but only a few will help you reach your goals and attract the right attendees to your event. In this post I’ll introduce 13 of the top event marketing platforms on the market today so that you can make a better-informed decision about which to use for your next event.

Submit Your Event Once, Publish to Multiple Event Websites

Do you know? 86% of consumers looking for local events use Google search online with event listing websites delivering the results. Therefore, it is strongly advised that one should publish their events on event directories for gaining more visibility for their event. But there are so many event websites, each with their own system for getting events listed. And if you want to make sure your event shows up on all of them, you have to submit it individually to each site.

This is time consuming, and it can be frustrating! You’ve got a ton of things to do as an event planner or organizer, so why waste time submitting your information over and over again?

9 Steps to SEO Your Events for a Bigger Impact

If you're promoting an event, it's important to consider the role of search engines in your marketing efforts. For example, if you want people to find out about a big event on your website — like a tradeshow or a conference — it's helpful if people can quickly find that information when they're looking for it online. That means making sure your website is search-engine-friendly, which means spending some time optimizing its content so that it ranks well in search results. Here are some steps you can take to make sure this happens:

How to Boost Your Event’s Attendance Without Paying for Ads

I'm sure you've heard of the saying, "it's not what you know, it's who you know." That may be true in some cases, but in the world of promoting events, it can also be about what your friends and connections know. In this article, we'll talk about how to improve your event's attendance without paying for ads by building an audience online. We'll explore ways to invite your most engaged attendees via email, plus how to get speakers and partners involved in promoting your event (and why they should). Plus we'll discuss a few more tips for getting people excited about attending an event: make it simple for them to share on social media; offer up something valuable as an incentive; customize the email invite to show off its awesomeness—and more!

37 Best Social Media Tools for Event & Meeting Planners {2026}

How do you take all of your event marketing efforts and make them into a cohesive whole? How do you use social media tools to help market an event? What are the best social media tools for meeting and event planners to use? Here’s a list of 37 social media tools that will help you get the word out about your upcoming events:

4 Ways to Create Buzz Around your Event

Introduction

The best events are the ones that create a buzz long before they happen. The reason we know this is because of how much we love our favorite festivals, conferences and industry events. Whether it's the incredible programming or just the chance to be surrounded by like-minded people, these occasions become something you look forward to months in advance. People talk about them at work, they plan time off around them, and they even try to get into a special event simply because everyone else will be there too (and it'll make for some great Instagram stories).

Want More Attendees? Here’re a Few Strategies to Get Those Bums in Seats

The goal of any event organizer is to fill their event with attendees and make sure they are having a good time. This can be tricky, as it requires you to maximize the number of interested potential attendees while also ensuring that those people attend your event when it happens. If you want more people in your audience, consider these strategies:
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How to Attract More Conference Attendees to Your Next Event {2026}

Home > Blog > Event ticketing software > Top 10 Fresh Ideas to Attract Attendees to Your Conference {2026}

Organizing a conference, albeit a huge task on its own, would seem rather small when compared to the gargantuan responsibility of getting people to notice your conference and make an effort to attend it. Many conference organizers are usually left stumped when it comes to conceptualizing new ideas to attract a larger number of footfalls to their events. To help with such thought dead-ends, we’ve put together a list of ten fresh new ways for you to attract more people to your conference.
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10 Must-Have Marketing Tools to Promote your Event {2026}

Have you been stressed out because you have to arrange your debut event but have no idea how to get the word around? In that case, you need an event management tool to promote your event.

There are several steps to run a promotional campaign for your event. You need to capture leads, nurture them, convert them to attendees, create buzz around your event, set up a landing page online, promote on social media, put up tickets, and so much more. This can quickly get overwhelming.

Fortunately, technology has solutions to rescue you. An event management tool has all the necessary features to help you create an event, promote your event, track the performance of your promotional campaigns, register users, collect payments, and everything in between. Many tools often come with free versions for free events, cheap pricing plans, or commission-based pricing.

So, if you are ready to up the spark of your event with personalized and unique promotional campaigns, get started with these tools to promote your event.
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All-in-One Event Management Software

Abstract Submission & Review Management System

Event Scheduling & Speaker Management System

Virtual Events & Community Platform

Introduction