Introduction
The best events are the ones that create a buzz long before they happen. The reason we know this is because of how much we love our favorite festivals, conferences and industry events. Whether it's the incredible programming or just the chance to be surrounded by like-minded people, these occasions become something you look forward to months in advance. People talk about them at work, they plan time off around them, and they even try to get into a special event simply because everyone else will be there too (and it'll make for some great Instagram stories).