A conference CRM data dictionary for an utterly perplexed event planner is like water in the middle of the desert for a parched man. It’s relief for when you’re swirling in truckloads of data that simply do not make coherent sense. I mean, what was this person thinking when they gave a field a goofy name like ‘function red,’ right? What is that even supposed to mean? Not a single member on the team can come up with an answer. The only guy who can has, well, already left the company. Goodbyes were said, and a farewell was thrown. Now it is just you losing your sanity in the middle of the night.