How do you take all of your event marketing efforts and make them into a cohesive whole? How do you use social media tools to help market an event? What are the best social media tools for meeting and event planners to use? Here’s a list of 37 social media tools that will help you get the word out about your upcoming events:
#1: Hootsuite
Hootsuite is an all-in-one social media management tool that helps you schedule posts, monitor conversations and engage with your audience. It’s also highly customizable, allowing you to select the exact information you want to display for each of your social accounts. You can streamline your marketing efforts by using Hootsuite for both personal and professional use — it’s free up to three social profiles (Facebook, LinkedIn and Twitter).
#2: Sprout Social
Sprout Social is a social media management tool that helps you manage all of your social media channels from one place. It allows you to schedule posts, measure performance and helps you engage with your audience. Sprout Social has a free version, but it’s limited to three social media accounts. If you have several different brands that need their own accounts on multiple social platforms then this might be worth looking into.
#3: TweetDeck
Tweetdeck is a free desktop application that allows you to manage multiple Twitter accounts simultaneously. It can also be used for other social media accounts, but its primary use is for Twitter. TweetDeck is an essential tool for any marketing manager who manages more than one social media account, as it allows you to schedule tweets and automate scheduling through IFTTT (If This Then That).
#4: Buffer
Buffer is a social media scheduling tool that allows you to schedule posts across multiple social platforms so that your audience sees them all at the same time—and in the order you want. It’s easy to use, free for basic usage, and there are no limits on how many accounts you can connect. In fact, it’s one of the top tools for event planners looking for ways to increase their reach on social media with little effort.
#5: AgoraPulse
AgoraPulse is a social media management tool that comes with a lot of features. It has an integrated calendar, so you can easily schedule your posts and make sure they go out at the right time. The tool also helps you analyze performance and engagement, which are essential to any campaign’s success.
Agora Pulse provides analytics for your audience and lets you see who’s engaging with what content, as well as how many people have visited each page on your site. You can also use Agora Pulse for advertising purposes if you want to promote an event or sale through Facebook ads or Instagram ads (or both). Agora Pulse also offers valuable marketing insights from the data collected from these tools—all in one place!
#6: EventBoost
EventBoost is the event promotion platform to submit and promote your event to 100+ event listing sites & events calendars with 1-click. Submit your event once, then click to promote your event to event listing sites of your choice, based on the monthly visits they receive or the kind of events they list.
It also lets you track real-time traffic to your event website and receive daily email digest with publisher-wise details of pageviews and clicks.
#7: SumAll
SumAll is a social media management tool that allows you to track the performance of your social media campaigns. SumAll integrates with Facebook, Twitter, LinkedIn, and Google+. It also has a free version for small businesses.
#8: IFTTT
IFTTT (If This Then That) is a free web-based service that lets you create chains of simple conditional statements, called recipes.
You can create a recipe for almost any kind of task, from saving an article to Pocket to automatically tweeting your Instagram photos.
You choose how to trigger the next action from one or more triggers: For example, every time I post something on Facebook, add it to my Evernote notebook.
#9: Tagboard
Tagboard is a useful tool for event marketers looking to monitor their brand during an event or meeting. You can use this platform to keep tabs on reactions from attendees, competitors in your industry space (and beyond), and other relevant figures in the public eye who are discussing your event.
#10: MeetEdgar
MeetEdgar allows you to schedule your social media posts in advance so that you can spend less time on social media and more time focused on other parts of your business.
It’s also a great tool for people who have very busy schedules and need help scheduling content.
#11: CoSchedule
You’ve probably heard of CoSchedule, the all-in-one editorial calendar that helps you plan and manage your social media. You may also know that it has some great SEO tools, including the Headline Analyzer.
It works like this: enter your headline and it will give you suggestions based on what people are searching for in Google, along with an analysis of how well it performs (think “how many people clicked on this post?”). If you’re not sure what headline to use, use this tool! It can help you generate a list of headlines so that when someone asks where they should go for dinner tonight, there is no confusion about where to go out for tacos.
#12: Canva
Canva is a free graphic design tool that has been around for years. However, Canva’s popularity among meeting and event planners just keeps growing. It’s easy to use and it has lots of templates for social media posts, including graphics for Facebook ads and Instagram Stories. If you want to make your own graphics from scratch with Canva, you can do that too!
Canva is available on desktop or mobile (iOS or Android), so it’s easy to access whether you’re at home or in the office. Plus, there are plenty of paid features if you need more options than what’s available with the free version of Canva, like adding text to images without having to type out each letter individually!
#13: PromoRepublic
PromoRepublic is a social media marketing platform for event managers. It allows you to create and distribute campaigns on multiple social media channels, including Facebook, LinkedIn and Twitter. You can even target specific groups within these networks based on their interests or location. The tool also offers analytics to help you measure the success of your campaign by tracking clicks and conversions.
You can also use PromoRepublic to create landing pages for your events so that potential attendees can easily find out more about them. This makes it easier for people who are undecided about attending an event but interested enough to learn more about what they’re all about without having to do any additional research themselves (and who doesn’t love saving time?).
#14: Crowdfire (formerly JustUnfollow)
Crowdfire (formerly JustUnfollow) is a social media management tool that helps you grow your social media accounts. It’s great for finding and unfollowing inactive followers on Twitter, Facebook, Instagram and Pinterest. You can also use it to manage your Facebook Page, Twitter profile and LinkedIn page in one place. If you have multiple accounts of the same type, Crowdfire makes it easy to switch between them so that you don’t have to log into each separately.
#15: Brandwatch
Brandwatch Visual Analytics is a visual analytics tool that displays social media data in easy-to-understand graphs and charts. It’s an all-inclusive, user-friendly solution to help you get the most out of your social listening needs.
You can use it to monitor brand mentions, sentiment analysis, competitor analysis, keyword research and more.
#16: Google Alerts
Google Alerts is a free service that lets you receive updates on the latest news, industry trends, and breaking stories related to your interests. You can set up an alert for a specific topic or keyword, a specific website, or a specific author. If you’re planning an event and want to know what people are saying about it online, Google Alerts is one way to stay in the loop.
#17: Viral Content Bee
Viral Content Bee is a social media tool that helps you create viral content. It allows users to find trending content on any topic, and then helps them create content that is similar. The tool also has a free trial and works well for event planners who want to get the word out about their events.
#18: Feedly
Feedly is a social media tool that helps you keep up with your favorite blogs, websites, and news sources. Feedly works by creating an online news aggregator that allows users to subscribe or “follow” different feeds related to topics they’re interested in. The tool also offers various customization options that allow users to create their own feeds based on the specific information they want to track.
Users can access Feedly through a web browser or via mobile apps for iOS and Android devices. There are also extensions available for Chrome and Firefox browsers (for desktop computers).
#19: Vidooly
Vidooly is a video creation tool for social media. It helps you create videos for your social media accounts and then shares those videos across the channels you choose. Vidooly provides the tools to make it easy to create professional-looking videos in minutes. It also provides an analytics dashboard and reporting so that you can see how well your videos are performing and where they’re being shared most often.
#20: PicMonkey
PicMonkey is a free online photo editor that offers an array of features, including the ability to edit photos, create memes and social media graphics.
PicMonkey’s editing tools let you manipulate photos in ways that range from subtle to extreme. You can make changes like brightness, contrast and saturation; add filters; crop and rotate images; use various backgrounds or overlays; blur parts of your photo for emphasis; add text with different fonts, colors and effects (think bold or italicized); apply stickers or arrows for emphasis on points you’re making; add shapes like circles and triangles for additional visual interest or humor; use a variety of special effects such as vignettes (darkening corners) or soft focus effects to draw attention toward the center of your image.
#21: Rival IQ
Rival IQ is a social media monitoring tool that helps you gather insights and track your competitors. It can help you find trending topics, influencers, and your target audience.
It also lets you see which of your competitors are doing what. You can see their social media campaigns, how many followers they have, and more.
#22: Klear
Klear is an all-in-one social media management tool that allows you to manage multiple accounts at once. It will streamline your efforts and help you create a consistent brand voice across platforms, making it easier to get the word out about your events.
Klear’s platform has both a browser plugin and mobile app versions available. You can also schedule posts, monitor keywords and hashtags, unfollow inactive users and more. Their product has tons of features that make it ideal for event managers looking for an all-in-one solution without having to pay too much money (they charge on a per user basis).
#23: Google Trends
Google Trends is a great tool to help you find out what people are interested in. You can use it to find out the most popular topics, or search for specific keywords to see how those words are trending over time. It also tells you which topics are getting more or less traffic than usual by comparing them against the historical average.
#24: Google Analytics
Google Analytics is a free tool that shows you how people are using your website. You can see which pages are popular, how long people stay on your site, and more. It will also show you how many people are coming to your site from social media.
#25: Listly
Listly is a social platform that lets you create a list of things you like, and share them with others. You can create lists of your favorite movies, music and books—or anything else.
The best part? Listly’s simple interface allows anyone to easily create their own list in minutes, making it one of the most user-friendly social media apps out there.
Listly users have created more than 5 million lists since its launch in 2010—and we’re guessing yours will be next!
#26: Audello
Audello is a tool that helps you create audio versions of your content. It’s easy to use, and the results are professional.
If you want to add an audio component to your digital marketing strategy, Audello can help. It lets you create podcasts, voiceovers, and more.
#27: Rafflecopter
Rafflecopter is a tool that helps you run a giveaway or sweepstakes. It’s especially useful for event planners who are looking to create a unique giveaway or sweepstakes and collect entries, pick a winner and promote the giveaway or sweepstakes on social media.
Rafflecopter is free to use if you have less than 100 entrants.
#28: Pixabay
Pixabay offers free, high-resolution images that are perfect for social media. The site has a wide variety of images and videos in various categories including nature, technology, business and more.
Pixabay is a great source for stock photos for use on your website or blog posts. As an event planner, you can use these images to promote your events on social media or send them as part of an email newsletter blast.
#29: Quintly
Quintly is a social media analytics tool that helps you monitor your social media performance, track the results of your campaigns and measure their impact on key metrics such as engagement and reach. It helps you with your social media strategy by providing reports on topics like content performance and audience growth over time.
Quintly also lets you optimize content for better visibility in search engines or Facebook Ads Manager by generating suggestions for new posts based on topic analysis, competitor analysis and related post recommendations.
#30: BuzzSumo
BuzzSumo is a content marketing tool. It helps you find the most shared content on the web, so you can create great social media posts for your event.
It also lets you search for influencers in an industry or topic area, based on their number of followers, engagement rate and other factors. It’s possible that these people might share your event with their followers if they see it as relevant to them or their audience.
The last feature we like about BuzzSumo is that it shows you trending topics across all social networks at once (so you don’t have to log into each one individually). This allows marketers to stay on top of what people are talking about right now by using just one tool instead of several different ones like before!
#31: Storify
Storify is a social media tool that allows you to create stories and share them on your website or blog. You can use it to search for content online, create stories from multiple sources and even create a story from a specific hashtag. You can also embed photos, videos and links in your story using Storify.
#32: Dlvr.it
Dlvr.it is a simple, free tool that you can use to schedule social posts on the most popular networks like Facebook, Twitter, LinkedIn and Instagram. Once you create an account, you’ll be able to connect your blog or website account with Dlvr.it so it will automatically pull new posts from your site and add them as scheduled tweets, Facebook posts or LinkedIn updates.
#33: RiteTag
With RiteTag, you can create hashtags for specific events or brands, reach out to influencers who will share your photos or videos, find other users’ relevant content based on interests or keywords (e.g., #conference), and schedule your posts ahead of time so that they go live as soon as the event begins. If this sounds like something you could use for your next conference or trade show, sign up for their 7-day free trial!
#34: Visual.ly
Visual.ly is a tool for creating and sharing infographics. You can use Visual.ly to create your own infographics, or you can use it as a way to help your event stand out from the crowd by posting helpful, beautiful infographics about the event on social media. It’s easy to get started: just sign up for a free account at visual.ly, then start creating!
#35: Woobox
Woobox is a social media contest and sweepstakes platform that makes it easy to create and manage online promotions. You can use Woobox to drive traffic to your event, engage with attendees, collect leads and build brand awareness.
It has a lot of features that make it easy for you to create attractive contests, including:
- Add images, video clips or audio clips to your contest page
- Create custom prizes for your contest
- Track entries with automated email notifications sent out when someone enters the contest
#36: Tailwind
Tailwind is a social media scheduling tool that helps you schedule posts across multiple social media channels, allowing you to plan in advance and schedule posts for specific times. You can even schedule posts for specific days so that they’re posted at optimal times throughout the month.
Tailwind offers a free 14-day trial, which is great for checking out whether this tool is right for your business needs. After the trial period ends, there are three pricing plans available: $9/month (for one Instagram account), $19/month (for two Instagram accounts) and $39/month (for up to 3 Instagram accounts plus Pinterest).
#37: Facebook Event Manager
Facebook Event Manager is a free tool that allows you to manage your event on Facebook. You can create event pages, promote your event, and manage RSVPs.
The tool also gives you the option of promoting your meeting or conference on other websites and apps. You can use the tool to create an event page and invite guests to it by sending out invitations via email or text message. This way all of your contacts will be able to see when the meeting is happening and where it will take place!
Social media tools help you market your event
Social media is an incredibly useful resource that can be used to spread the word about your event and engage with attendees before, during and after it takes place. Social media tools make it easier to do all of these things by:
- Sharing your event with the world
- Tracking performance of your marketing campaign for the event
- Managing marketing for the event (e.g., if you’re planning a conference or other type of gathering, there are plenty of tools that let you manage email lists and track RSVPs)
We hope you found this list of the best social media tools for events and meetings helpful. If there’s anything we missed, let us know in the comments below!
