How to Utilize The Power of Storytelling in Event Marketing 

How to Utilize The Power of Storytelling in Event Marketing 

The event that you’ve invested all your time, capital and effort in has just gone live. Months of an event in the making is now live on your website. You’ve begun selling tickets and slots. You believe that perhaps the toughest part of the event management lifecycle is behind you. However, the registrations that come in do not correspond with the math you did earlier. You realize you will have to market your event vigorously, or all your months of effort will result in an unsuccessful event.

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