In planning a simple, ‘straightforward’ conference, event professionals, well into planning, realize that even the most uncomplicated of gatherings are tough in execution. On that note, imagine having to plan a conference with not a single but multiple tracks leading into and across a number of sub-domains or niches. The task grows harder and multiplies with each additional track you add. But here’s what we must do, apart from acknowledging the madness of it all: acknowledge the professionals and the tech that make this possible.