Social Media Strategies for Academic Event Promotion

Social Media Strategies for Academic Event Promotion

At a time when brands and companies thrive on social media validation, why should your event be left behind? Organizers of academic events today no longer use only email lists, brochures, or campus announcements to reach their audience. Scholars now learn about conferences, workshops, symposiums, and call for papers(CFP) through social media. Social media helps by creating early interest, reaching the whole world, and getting stronger participation. Continue reading

10 Things to Include in Your Event Landing Page

10 Things to Include in Your Event Landing Page

Your​‍​‌‍​‍‌​‍​‌‍​‍‌ event’s landing page is one of the first places where attendees get to know about your event. It is like the front door of your event. If it is created in a proper way, it gives the information needed to the visitors in a quick manner, it creates a kind of trust, and it encourages them to register. If it is done the wrong way, visitors leave without signing up, and all your marketing efforts go to waste. Continue reading

Top 11 Event Marketing Platforms for University Conferences

Top 11 Event Marketing Platforms for University Conferences

When you attend an event, you see everything run smoothly; what you don’t see is the countless people on the other side planning it. Planning an event and then executing it perfectly is often tiresome for organizers. With so many platforms and tools competing for one’s attention, it’s harder than ever before to maintain your event’s online presence. 

Continue reading

Unlock the Power of SEO to Rank Your Event Listings Higher

Unlock the Power of SEO to Rank Your Event Listings Higher

It is essential to recognize the critical role that search engine optimization (SEO) plays in effectively promoting events. If you are not yet acquainted with its advantages, it is crucial to explore how mastering SEO can substantially enhance your event’s visibility and success.

Continue reading

How to Create a Marketing Plan for Academic Events

How to Create a Marketing Plan for Academic Events

Let’s be honest, getting people excited about your event isn’t always the easiest thing. You are supposed to make all the buzz. However, many attendees will never know about the behind-the-scenes problems of having to deal with decision-makers when a large chunk of those who RSVP’d are not coming. Granted, while you’re busy mixing it up across multiple marketing channels to reach your target audience, the question of ROI can linger in the back of your mind and maybe keep you awake at night.

Continue reading

Event Marketing Strategy for a Strong Multi-Channel Approach

 

Event Marketing Strategy for a Strong Multi Channel Approach

Event marketing keeps changing fast as more people move between online and offline spaces. Brands now use many digital tools to reach people and guide them toward an event. Marketing teams are utilizing email, social posts, ads, and websites together because no single channel can hold attention for long. Every channel supports the others, and this mix helps your event reach the right people at the right time.

Continue reading

Tips for Crafting Event Landing Pages That Drive Conversion

Tips for Crafting Event Landing Pages That Drive Conversion

When creating event landing pages, the question that organizers often ask is, “How do I get more attendees?” But the real question to ask would be: “How do I make my event irresistible?” Every event organizer’s dream is to conduct an event with a large audience. However, success in engaging an audience often depends on the platforms used to promote the event. An effective event listing strategy helps increase attendance. You don’t have to spend a large budget on advertising or endorsing celebrities for marketing an event. Continue reading

Common Event Marketing Pitfalls to Steer Clear Of

Common Event Marketing Pitfalls To Steer Clear Of

When organizing an unforgettable event, staying away from marketing missteps becomes the topmost priority. When one mistake can derail your efforts at organizing memorable events, you have a lot to lose. The process of event marketing has undergone significant changes these days, as more virtual and hybrid formats have taken center stage. Hence, event marketers are paying even more attention to marketing activities to boost audience reach and visibility of their events.

Continue reading

10 Effective Social Media Tactics for Conference Promotion

10 Effective Social Media Tactics for Conference Promotion

For event organizers in 2025, social media is one of the greatest tools for promotion. And not surprisingly, tons of conferences are now turning to digital platforms to drive registrations and build buzz. At first glance, it may appear that posting updates and hoping for the best is enough, but conference promotion now demands much more than that.

Continue reading

Submit Your Event Once, Publish to Multiple Event Websites

Event Listing Service

 

Do you know? 86% of consumers looking for local events use Google search online with event listing websites delivering the results. Therefore, it is strongly advised that one should publish their events on event directories for gaining more visibility for their event. But there are so many event websites, each with their own system for getting events listed. And if you want to make sure your event shows up on all of them, you have to submit it individually to each site.

This is time consuming, and it can be frustrating! You’ve got a ton of things to do as an event planner or organizer, so why waste time submitting your information over and over again?

Continue reading

7 Tricks to Keep Attendees Until The End of the Conference

7 Tricks to Keep Attendees Until The End of the Conference

 

If you're organizing a conference, you know it's not easy to keep people interested. A lot of things come into play during the event: the presentation format, the speakers, and much more. But there is one thing that affects everything else in a negative way: attendees who leave early after realizing they don't like what they see (or hear) at first sight. If you want to keep your attendees all day long, here are some tips that can help you achieve this goal:

Continue reading

How to Boost Your Event’s Attendance Without Paying for Ads

Boost Your Event's Attendance Without Paying for Ads

 

I'm sure you've heard of the saying, "it's not what you know, it's who you know." That may be true in some cases, but in the world of promoting events, it can also be about what your friends and connections know. In this article, we'll talk about how to improve your event's attendance without paying for ads by building an audience online. We'll explore ways to invite your most engaged attendees via email, plus how to get speakers and partners involved in promoting your event (and why they should). Plus we'll discuss a few more tips for getting people excited about attending an event: make it simple for them to share on social media; offer up something valuable as an incentive; customize the email invite to show off its awesomeness—and more!

Continue reading