10 Things to Include in Your Event Landing Page

10 Things to Include in Your Event Landing Page

Your​‍​‌‍​‍‌​‍​‌‍​‍‌ event’s landing page is one of the first places where attendees get to know about your event. It is like the front door of your event. If it is created in a proper way, it gives the information needed to the visitors in a quick manner, it creates a kind of trust, and it encourages them to register. If it is done the wrong way, visitors leave without signing up, and all your marketing efforts go to waste. Continue reading

Top 11 Event Marketing Platforms for University Conferences

Top 11 Event Marketing Platforms for University Conferences

Events are not just gatherings; they serve as strong catalysts for growth. But here’s the challenge: the noise in the digital landscape is growing by the day. With so many platforms, tools, and trends competing for one’s attention, it is harder than ever before to be heard and gain quality leads by marketers.  Continue reading

Unlock the Power of SEO to Rank Your Event Listings Higher

Unlock the Power of SEO to Rank Your Event Listings Higher

It is essential to recognize the critical role that search engine optimization (SEO) plays in effectively promoting events. If you are not yet acquainted with its advantages, it is crucial to explore how mastering SEO can substantially enhance your event’s visibility and success.

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How to Create a Marketing Plan for Academic Events

How to Create a Marketing Plan for Academic Events

Let’s be honest, getting people excited about your event isn’t always the easiest thing. You are supposed to make all the buzz. However, many attendees will never know about the behind-the-scenes problems of having to deal with decision-makers when a large chunk of those who RSVP’d are not coming. Granted, while you’re busy mixing it up across multiple marketing channels to reach your target audience, the question of ROI can linger in the back of your mind and maybe keep you awake at night.

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Tips for Crafting Event Listings That Drive Conversion

Tips for Crafting Event Listings That Drive Conversion

When creating event listings, the question that organizers often ask is, “How do I get more attendees?” But the real question to ask would be: “How do I make my event irresistible?” Every event organizer’s dream is to conduct an event with a large audience. However, success in engaging an audience often depends on the platforms used to promote the event. An effective event listing strategy helps increase attendance. You don’t have to spend a large budget on advertising or endorsing celebrities for marketing an event. Continue reading

10 Effective Social Media Tactics for Conference Promotion

10 Effective Social Media Tactics for Conference Promotion

For event organizers in 2025, social media is one of the greatest tools for promotion. And not surprisingly, tons of conferences are now turning to digital platforms to drive registrations and build buzz. At first glance, it may appear that posting updates and hoping for the best is enough, but conference promotion now demands much more than that.

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7 Tricks to Keep Attendees Until The End of the Conference

7 Tricks to Keep Attendees Until The End of the Conference

 

If you're organizing a conference, you know it's not easy to keep people interested. A lot of things come into play during the event: the presentation format, the speakers, and much more. But there is one thing that affects everything else in a negative way: attendees who leave early after realizing they don't like what they see (or hear) at first sight. If you want to keep your attendees all day long, here are some tips that can help you achieve this goal:

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Best Social Network for Promoting Academic Conferences: Twitter, Facebook, Pinterest or LinkedIn?

social-networks

 

Academic social networking sites, or ASNS as they are referred to, are digital platforms that have been gaining immense traction over the last few years as means of publishing and sharing academic content. From research papers and academic events to professional networking, ASNS are bringing about a paradigm shift in academic information disbursement.

Having said that, social networks such as Facebook, Twitter, Pinterest & LinkedIn are communities that haven’t been given their due for their immense capabilities in event promotion & communiqué. Let’s look at how we ought to leverage these seemingly informal platforms to promote academic conferences.

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10 Sure-Fire ways to Attract Attendees to your next Event

Attendees in a conference
A well-executed event can help boost brand awareness, facilitate lead generation and increase your sales. However, a well-planned event but a poorly promoted one does little to meet the goals you set out for it. Nothing is more discouraging than a lukewarm turn-out for an event you’ve invested your physical and intellectual capacities in. Which is why we’ve put together a list of activities you must tie in with your promotions.

Here are some sure shot ways you can boost the attendance to your event and make it a success:

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