Category: General

5 Common Problems Event Planners Face

event-planning

 

Event planning includes many different aspects, from picking out the right venue, organizing the catering, ensuring that that everything is coordinated, right down to the most minuscule detail and many other elaborate, important tasks. However, when managing all these at the same time, there will bound to be some slip-ups here and there and we are well aware of those things. Which is why we have decided to put together a list of five of the most common issues that are faced by event planners or managers when they plan for events, so that you don’t make the same mistake too. What are we waiting for, let’s dive right in!

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5 Ways To Make Event Sign-Ups a Breeze

check-in kiosk

 

When it comes to sign-ups for an event, it can be quite the challenge for event planners to keep their pace up for the whole day, clipboard in hand, recruiting more event attendees for the day. By midday, you know that the spirits have dampened and not many are willing to stop for those few extra minutes, even to give you measly details such as their first name and email. But, what if, there was a much simpler way of going about getting more people to sign up for your event?

The secret here is to be able to automate your sign-up processes as much as possible. Let’s face it, since the dawn of the technological age, people have been slowly begun to embrace the convenience that has come to be associated with technology. So automating things would be the most logical step forward. But, how in the world to go about that? Here are five different methods that you can start with to help make your event sign-ups a breeze.

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5 Effective Ways To Automate Tasks When Planning an Event

Automation

 

Most event planners struggle with having lots of essential tasks that need to be carried out with great detail to ensure the smooth flow of their events. For example, managing the signups and registrations, organizing the guests, sorting out billing and invoices and many other common tasks that are somewhat repetitive. To make things way more efficient and save you some time, it would be better to look into parts of event planning that you can automate.

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6 Ideas Guaranteed to Keep Your Audience on the Conference Floor

Social Media

 

The whole idea of having a conference is to bring people together, share information and to meet new people. However, since the rise of the social media giant, not many are as keen as they were about the idea of having to get down and dirty to actually approach a real person and spark a conversation but instead, are content with communicating to others via a virtual space where information flits by at light speed.

Now, we can’t have it going in this way, so we need to come up with fresh new ideas to entice these technologically-inclined beings to step out of their virtual world and make real contact with people. These 10 ideas are guaranteed to do just that and you’ll soon have a conference floor full of happy people, chitty-chatting away.

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How to Protect Your Event Data from Cyber Threats

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With devices, applications and internet connectivity multiplying year on year, it is no surprise that the risks associated with cyber security too are on the rise. While every enterprise working in any industry needs to focus on strengthening their digital security, event management is no different. Especially since it involves data from sensitive sources such as event sponsors, event attendees and the enterprise itself, a well-rounded cyber security framework is necessary.

Additionally, damage in case of data and cyber slippages are nothing but heavy. The damage in terms of monetary cost a business suffers due to a malware attack is estimated at an average of 2.4 million2 , aside of reputation risk and further losses. Which is why, creating a sound cyber security framework in event management is paramount. Here’s how you can achieve that.

☑ Create A Comprehensive Cyber Security Strategy

As an organization, the primary and foremost process in the direction of cyber security is to chalk out a comprehensive cyber security strategy. While this should be an enterprise-wide exercise, it should be reiterated and customized at the start of any initiative such as an event. Some facets of this strategy can include:

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All you Need to Know About Event Data for Measuring ROI

event-kpis

 

Gone are the days when events were done just as a mere PR exercise. The current business epoch looks at events not just as affairs to put your brand “out there”, but as comprehensive business investments that throw up returns– not just monetarily, but in terms of digital footprint, leads generated, product knowledge, website traffic and a host of other key performance indicators (KPIs).

Budgets for all kinds of events, whether corporate, social or academic, are reaching unprecedented numbers. The most successful business invest 1.7x their marketing budget in live events. It’s only right then, that event organisers and businesses work together to channelize valuable data before, during and after the event to draw strong inferences and directives.

☑ Measuring your Real Return on Investment
Financial performance of your event can certainly be measured by quantifying ROI, that is squaring up expenses against income and collection. However, in the modern-day business scenario, ROI is not just monetary but also KPI-driven. Aside from actual hard money, we need holistically measure ROI with metrics that quantify every domain’s performance and success in an event. Let’s understand how.

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