Why do some events draw researchers while others do not? The reason links to the quality of content offered at each event. Researchers often look for valuable content that supports their work. They want to attend sessions that help them learn new techniques, stay up to date on the latest information, or solve problems directly. Also, they tend to work under tight schedules. The pressure to meet deadlines, review manuscripts, conduct lab work, and instruct students requires them to decide how to allocate their limited time. Because of this, they avoid content that feels unclear or invaluable.Â