Event Marketing Strategy for a Strong Multi-Channel Approach

 

Event Marketing Strategy for a Strong Multi-Channel Approach

Event marketing keeps changing fast as more people move between online and offline spaces. Brands now use many digital tools to reach people and guide them toward an event. Marketing teams are utilizing email, social posts, ads, and websites together because no single channel can hold attention for long. Every channel supports the others, and this mix helps your event reach the right people at the right time.

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Tips for Crafting Event Listings That Drive Conversion

Tips for Crafting Event Listings That Drive Conversion

When creating event listings, the question that organizers often ask is, “How do I get more attendees?” But the real question to ask would be: “How do I make my event irresistible?” Every event organizer’s dream is to conduct an event with a large audience. However, success in engaging an audience often depends on the platforms used to promote the event. An effective event listing strategy helps increase attendance. You don’t have to spend a large budget on advertising or endorsing celebrities for marketing an event. Continue reading