Why is CRM the Backbone of Hybrid & Virtual Conference Management?

Why is CRM the Backbone of Hybrid & Virtual Conference Management?

Customer Relationship Management (CRM), three words that have taken the event management industry by storm. The shift toward hybrid and virtual conferences in only a few years has been a fascinating development to watch. Despite CRM systems existing in various forms,  they’ve always been fairly misunderstood as far as event management is concerned.

Continue reading