Your event’s landing page is one of the first places where attendees get to know about your event. It is like the front door of your event. If it is created in a proper way, it gives the information needed to the visitors in a quick manner, it creates a kind of trust, and it encourages them to register. If it is done the wrong way, visitors leave without signing up, and all your marketing efforts go to waste.
It is typical that many organizers concentrate solely on the event and count the event’s landing page out of the equation. A properly designed landing page gives a description of your event, builds trust, and directs the attendees to carry out the desired action. Every bit of detail on this page is like a player in a team game. Let’s inspect ten things every powerful landing page must have.
1. The Event Title
The event title is the first thing a person looks at. If the title is confusing, the people will probably just continue their way without making a second attempt to figure out what the event is about. A title is one of those things where, if it doesn’t directly show the event, people will wrongly grasp its meaning. For example, The Annual Climate Policy Summit is a simple title.
2. A Summary That Draws in the Reader
Right after the title, you need to add a little summary. It is important to provide a brief idea to the readers of the content. Inform the readers who the event is for, what the main goal of the event is, and what new things the participants will get from it.
The user’s question here, “Why should I spend my time on this event?” is what gets answered by the summary. A good summary provides the visitors enough time to think, whether to continue scrolling or close the tab. Use simple words and focus on the benefits that the visitor will understand.
3. Date, Time, and Location Clearly Highlighted
The date, time, and place of your event must be clear on your website. A lot of people look only for these details. If they don’t find them quickly, they might go away. Add time zones if you are talking to the whole world. For the in-person events, write the address of the place, the closest landmarks, or the links to the maps. This info gives the visitors the feeling of safety and lessens the chance of confusion.
4. Clean, Simple Design That Guides the Eye
Visitors can get lost on a page that is overloaded with content. A simple design with clear areas, titles, and spaces between the words makes the page easier to read and navigate through. People should be able to scroll the whole content from the top to the bottom without their reading flow being interrupted.
Present all the information in a clear format with headings, bullets, and brief paragraphs. The buttons and links should be extremely easy to find. If the website feels comfortable for visitors, they are more likely to complete the registration.
5. Speaker Profiles With Brief Highlights
People are interested in knowing the personalities that will lead or speak at your event. Put a short write-up for each speaker. Highlight their knowledge, accomplishments, and the reason their inputs matter on the topic.
Effective speaker profiles can be a great trust-building tool. People who want to attend feel more certain that they will get valuable insights when they know the speakers are credible people. If it is possible, insert images. It gives a friendly and relatable vibe to the page.
6. Key Topics or Sessions Clearly Listed
Have an exhibition page that tells visitors what they will know or experience. Displaying a list of main themes, tracks, or sessions is an excellent way to assist people in comprehending the extent of the event and deciding whether it corresponds to their needs.
It is enough to have each topic as short and clear. Long explanations are not necessary. Just a bullet list or a small table is enough. People are usually looking through quickly to see if it is relevant to them. Giving out clear session information will get more people to sign up, as it will remove their doubts.
7. Ticket Options and Pricing Details
In case your event is a paid one, inform your audience about the different kinds of tickets along with their prices. Put down what each ticket is made up of. Also, if there are early bird or discounted tickets, let the people know about them. Being absolutely clear about prices is one of the trust-building factors. People will be looking forward to joining the event if they know exactly what they will get.
8. A Powerful Registration Button
It is an absolute must for your event listing page to have a plainly visible call-to-action. You can locate the registration button at various places, thus it will be readily available to anyone. The wording ought to be straightforward, such as “Register Now” or “Secure Your Spot”.
That button must link to a brief and straightforward registration form. A sleek, trouble-free registration procedure is what really brings the number of completed sign-ups. The CTA should be the most logical step, coming right after the event reading.
9. Contact Details or Support Information
It is quite common that users have questions. So, offer a straightforward manner for your visitors to get in touch with you. You can put an email address, a contact form, or a chat link.
Such a move is a confidence builder and is aimed at removing the customers’ doubts. If people know that they can get help easily, they are more likely to complete their registration. This way, you can reduce the number of people cancelling their registration or leaving it incomplete because of the confusion that arises at the last moment.
10. Add Testimonials, Photos, and Highlights
Trust is what determines the choice of attending an event for most people. Therefore, why not show the words of the previous attendees, the photos, or the numbers of the previous events? Social proof is the confirmation that the event has been valuable for others.
Nothing could be simpler than a sentence like “The conference helped me connect with industry leaders” to have an impact. Visual evidence in the form of some pictures or excerpts of the last events not only makes the page more attractive but also trustworthy.
How Dryfta Makes This Easy
Dryfta makes it possible for you to set up event pages that visually represent all these aspects of your work without having to worry about any technical issues. You can:
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- Present the event details, the speaker profiles, and the session schedules.
- Use the different kinds of tickets, the prices, and the registration buttons.
- Use pictures, previous highlights, and customer quotes to win the trust of the people.
- Create pages that are neat, responsive, and easy to use for the visitors.
With Dryfta, your event page is not only complete but also attractive. It is an efficient tool that leaves no important detail overlooked.
Final Thoughts
An event page that is well designed and planned in detail is hardly just a marketing tool. It is the means by which your possible attendees get their initial experience and are encouraged to sign up. Every detail on your event page, from the headline to the sign-up button, counts. By means of these ten elements, you can come up with a talking page that properly talks, builds trust, and gets the required response.
The event page is often the first point of contact between your event and its audience. Thus, make it powerful. Dryfta’s event management platform guides you on how to set up your next event’s landing page. Make your event straightforward, appealing, and memorable with our solutions. Sign up for a demo today.