11 Pre-Event Communication Tactics for Higher Attendance

11 Pre-Event Communication Tactics for Higher Attendance

As an event professional, you may have planned roughly dozens of events spread through the years. But you know that the struggle to achieve ‘good enough’ attendance rates always stays raw and real. The truth is simple: great events don’t market themselves.

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How to Utilize The Power of Storytelling in Event Marketing 

How to Utilize The Power of Storytelling in Event Marketing 

The event that you’ve invested all your time, capital and effort in has just gone live. Months of an event in the making is now live on your website. You’ve begun selling tickets and slots. You believe that perhaps the toughest part of the event management lifecycle is behind you. However, the registrations that come in do not correspond with the math you did earlier. You realize you will have to market your event vigorously, or all your months of effort will result in an unsuccessful event.

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10 Signs Your Event Lacks an Effective Engagement Strategy

10 Signs Your Event Lacks an Effective Engagement Strategy

When you’ve spent months on planning and yet it does not add up to actual engagement on the day of the event, then all your efforts are for nothing.  The venue is booked and being prepared to welcome your attendees very soon, your speakers have confirmed and are actively working on their keynote speech and even your registration numbers seem promising.

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How to Write a Conference Speaker Bio (With Examples)

How to Write a Conference Speaker Bio (With Examples)

A great speaker bio is important for attendees to decide which sessions they want to attend and for promoting your entire event. Writing one, however, is not always easy. A speaker bio for an event serves a different purpose than a personal website biography. It has to explain who the speaker is, why their work matters, and why their session is worth attending. Thus, when bios are ineffective, they may seem too vague, too lengthy, or out of sync with the conference theme.

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How to Plan a Multi-Day Event Agenda Without Overwhelming Attendees

How to Plan a Multi-Day Event Agenda Without Overwhelming Attendees

Planning a multi-day event sounds exciting. It also brings pressure. You want to deliver value and respect the time attendees spend. The biggest challenge sits at the centre of it all: the agenda. A packed agenda looks impressive on paper. In reality, it can drain attendees fast. Continue reading

10 Ways to Improve Your Event Website for More Registrations

10 Ways to Improve Your Event Website for More Registrations

For event organizers looking to fill seats and improve attendance, a good and discoverable event website is the holy grail. Whether that be planning an academic conference or even something as leisurely as a community meetup for bakers, the way you present your event online can either make or break your registration numbers.

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Smart Event Registration Ideas to Manage Late Signups

Smart Event Registration Ideas to Manage Late Signups

Last-minute event registration is an inevitable part of every event, regardless of how early you allow sign-up or how well you promote the date. There are many reasons why people wait until the very last minute to sign up. In general, the final wave often occurs when the vent is closed. The rush signals strong interest, yet it also lands at the toughest point in your event schedule. 

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How to Decide the Budget Plan of Your Academic Conference

How to Decide the Budget Plan of Your Academic Conference

Budget plan sits at the heart of every academic conference. A clear plan helps your team see what they can spend and what they must save. Planning a conference involves many different tasks, and each task requires the commitment of time, money, and people. A strong budget plan keeps these tasks organized from the start.

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50 Ways to Turn Events into Revenue Generators in 2026

50 Ways to Turn Events into Revenue Generators in 2026

Event professionals, let’s talk money! It’s time we delve into the thrilling world of monetary prospects intertwined with our beloved profession. Event planning, while primarily aimed at crafting unforgettable experiences, is also a treasure trove of wealth-creating opportunities. Our industry is not just about orchestrating memorable experiences; it’s also a potential minefield of income streams waiting to be discovered. If you’re looking to truly turn events into revenue, it’s time to think creatively about each aspect of your production.

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10 Proven Pricing Strategies to Boost Event Registrations

10 proven pricing and ticketing strategies to boost event registrations

Hosting global events means event organizers have to consider multiple aspects such as international logistics, budget, technology, legal compliance, cultural sensitivity, and so on. Out of all these aspects, the registration and ticketing process is one piece of the puzzle that holds the key to a successful global event. This is the reason event organizers today prefer investing in smart ticketing systems that help attendees register for these events seamlessly for the attendees. Continue reading

18 Event Planning Tips for Before, During, and After Your Event

18 Event Planning Tips for Before, During, and After Your Event

Event planning for academic conferences is much more than deciding on a venue and distributing invites. It is creating an environment that encourages knowledge sharing and collaboration. For a global research conference, a university-based symposium, and a student-led academic gathering, the act of planning is important to every facet of making the event fruitful. Continue reading