Technology has always been an integral part of life; it is impossible to think of an industry or a profession that has not benefited from the proliferation of technology. The outbreak of the COVID-19 pandemic and the resulting lockdowns and social distancing mandates further highlighted the essential role technology plays nowadays. Despite the difficulties, networks and digital devices have kept people connected and go about their lives in a modified manner.
Whether it be work, school, or even social events, the pandemic has not prevented life from going on. Some software and programs have become much more relevant, considering the times. Chief among these are virtual event platforms. The events industry is worth $1 trillion globally, of which the share of the virtual events industry is an astonishing 40%. The way the world is transforming, this share is only expected to rise, and virtual events will soon outperform in-person events.
Virtual Events in The Time Of COVID
Virtual events are nothing new. Virtual events can be live-streamed or prerecorded and provide an interactive way in which attendees can connect and communicate remotely with each other. Most often, virtual events are combined with in-person events to cater to a larger audience. Apple Inc.’s famous annual product reveal events are hybrid, with an in-person audience and a virtual audience who can experience the entire event in real-time.
Since the pandemic made in-person events practically impossible, virtual events have become more important than ever. To showcase a new product, hold a company meeting, celebrate with a year-end party, hold sales meetings, attend a training webinar, virtual events have made it possible to connect individuals and enable them to interact and socialize.
What Are Virtual Event Platforms?
Pandemic or not, virtual events are necessary for any business in any industry. Holding events virtually is cost-effective and such events are not subject to the same constraints as physical events where space and timings can be a logistical issue.
Virtual events platforms are needed to host virtual events so attendees’ experience is enhanced and the event is held without any problems, technical or otherwise. Since virtual events lack the advantage of a customized physical environment, this can take away from the level of engagement attendees experience and the quality of interactions. Virtual event platform tries to make up for these shortcomings by providing a customizable virtual environment that allows for seamless connectivity and an interactive experience to maximize engagement and enhance user experience. While in-person events require event organizers, virtual events need a good platform, so everything goes according to plan.
What To Look for In a Virtual Event Platform?
There are many different virtual event platforms available for users. It can be hard to determine which platform provides the best experience for attendees and produces measurable results. Here are the top features a virtual event platform should have
Ability to customize
Virtual events are varied in nature, ranging from business meetings to college open days; this is why the ability to customize events to reflect the type of audience and event plan is important. Branding is an integral part of any event. Just like in-person events have banners and logos displayed in the event hall, virtual platforms can do the same if the customization option is available. Customization improves the event experience by making everything cohesive.
Interactivity
Research shows that engagement is the most critical factor in determining the success of virtual events. As the attendees are not physically present on-site, this can take away from the event’s overall experience. To make up for this, virtual event platforms need to offer options like polling, question and answer sessions, virtual survey forms, and messaging capabilities so users can feel more connected and involved. Dryfta is an example of a virtual event platform that hosts facilities with interactive features.
Software integration and automation
For events to be seamless, automation is key. The user interface needs to be simple and useful, so little effort is required for attendees, and they can engage with the contents of the events without dealing with practical issues like searching for the feedback form. Software integration is also important, especially for events centered on learning. By incorporating software, attendees can learn through experience and practice, which is much more effective than a mere show and tell. Using the software during an event also gives virtual events an edge over in-person one.
Customer support
A good customer support system should be in place. Certain unforeseen problems will arise no matter how well managed and executed an event may be. Troubleshooting in time is critical, especially for events that are being live-streamed. Virtual event platforms must offer 24/7 support to prevent issues from escalating.
Choosing Your Virtual Event Platform
Selecting a virtual event platform can either make or break an event. How well an event is carried out, and the level of engagement and interest it generates rely greatly upon the platform used to host the event. With in-person events, there are so many moving parts, from the team of organizers to the location of the event. With virtual events, the platform is primarily responsible for the environment created.
When planning virtual events, as a result, selecting a good platform is key. Some platforms like Dryfta are great places where businesses and individuals can hold any event. With the right partner, you can ensure that your events succeed by enhancing attendee engagement and interest.
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