Top 11 Event Marketing Platforms for University Conferences

Events are not just gatherings; they serve as strong catalysts for growth. But here’s the challenge: the noise in the digital landscape is growing by the day. With so many platforms, tools, and trends competing for one’s attention, it is harder than ever before to be heard and gain quality leads by marketers. 

That is also where event marketing platforms become indispensable in driving smooth execution, automating workflows, centralizing your data, and providing meaningful insights-all without managing multiple tools.

Ready to take your university conference to the next level? Take a look at these innovative event marketing platforms that will help you promote your event like a pro. From improving visibility to engaging attendees, these tools are built for your event’s success. And now, let’s move on to explore these platforms that can potentially transform your strategy of event promotion.

1. EventBoost

Powered by Dryfta, EventBoost follows a very simple ethos, making it easier for event organizers to present their events effectively. With EventBoost, it takes only one posting of your event to distribute your event on a wide network of event listing websites and esteemed event publishers.

This is a strategic approach that will make your event noticeable to the wider masses that couldn’t have been covered effectively through word of mouth or simply posting on social media. You will be able to reach those who might be interested in attending your event with EventBoost’s strong network. Thus, you will be able to engage more audiences and create a better participation rate for your event.

Universities love EventBoost for:

• • Customizable email campaigns
  • Built-in landing pages
  • Smart attendee insights
  • Integrated workflows

By helping the organizers automate everything from pre-event to post-event communication, EventBoost ensures your conference gains maximum visibility with minimal effort.

2. Eventbrite

Eventbrite is a web-based event-ticketing site that enables users to create, publish, promote, and manage events of all types and sizes. It offers a full suite of tools designed to streamline your work in event marketing: email marketing, social media promotional activities, and a powerful analytics dashboard to track the performance of your events.

What makes Eventbrite unique is how it employs an extremely user-friendly interface, making the sale of tickets for any type of event-from small gatherings to festivals, easy for just about anyone. To get started, all you need is your name, email address, and phone number to set up your account. After signing up with Eventbrite, its easy-to-follow prompts will walk you through the steps in creating a compelling event listing, free or ticketed, sure to grab the attention of any prospective attendee.

Eventbrite’s Key Feature involves:

• • Email invitations and automated reminders
  • Integrated social media publishing
  • Event analytics to measure campaign performance

3. Cvent

Cvent is ideal for mid-to-large corporate events with solid tools to handle complex marketing campaigns with ease. It supports the whole event life cycle. Its marketing suite includes email marketing, audience insights, website builders, and personalized attendee journeys.

Universities often choose Cvent as it offers:

• • Enterprise-grade event marketing automation
  • Dynamic landing pages
  • Integration with CRM and student databases
  • Top-tier analytics and reporting

4. Whova

Discover Whova, which is the award-winning management platform that transforms your event experience. Perfectly designed for clients seeking an innovative pre- and post-event networking solution, Whova offers a treasure trove of functionalities. Imagine vibrant discussion boards, convenient in-app messaging for quick reminders, and exciting virtual meetups that effortlessly connect attendees. With Whova, networking becomes not just easy, but engaging and impactful.

A few promotional benefits that it offers:

• • Email marketing automation
  • Speaker promotion tools
  • Social media sharing for attendees
  • In-app announcements and communication

Perfect for organizers who want to build buzz before, during, and even after the event.

5. Bizzabo

Bizzabo is a state-of-the-art event marketing platform with an enormous reputation for its excellent service, supported by a significant clientele that includes companies such as Amazon, Bloomberg, and Forbes. The high-profile clients reflect the efficiency and reliability of Bizzabo in event marketing.

Features of Bizzabo that universities often appreciate are:

• • Smart website builder for events
  • Automated email sequences
  • Centralized attendee data
  • Multi-touchpoint campaign management

Bizzabo helps universities maintain a strong digital presence while streamlining the overall lead-generation process.

6. Airmeet

Airmeet is a very good replacement for face-to-face networking. It is, however, suitable for marketers since it gives them the perfect opportunity to connect meaningfully with their target audience.

Key features that universities tend to go for are:

• • Social lounge
  • Virtual meets
  • Tailored landing pages
  • Smart AI branding

7. HubSpot Events

While HubSpot is not just an event platform, it’s a full marketing automation system. Its event capabilities, especially when combined with registration tools, make it a strong contender for universities desiring high-impact campaigns.

Key strengths:

• • Segmented email marketing
  • Personalized attendee workflows
  • SEO-friendly event pages
  • Lead scoring and analytics

If your university already uses HubSpot, its event marketing can streamline your outreach dramatically.

8. vFairs

vFairs is an all-in-one virtual event platform that offers a wide range of features, including virtual booths, webinars, and networking lounges, making it suitable for hosting scientific expos and conferences.

What makes it stand out:

• • Beautiful event microsite designs
  • Strong email marketing tools
  • RSVP and registration management
  • Real-time analytics

vFairs is ideal for conferences where brand identity and presentation quality are top priorities.

9. Zoho Backstage

Zoho Backstage aligns perfectly with the Zoho ecosystem; hence, it is ideal for universities working on Zoho CRM or other Zoho applications. Its marketing features offer good value for academic teams working with limited budgets.

Key capabilities:

• • Custom event websites
  • Email marketing tools
  • Role-based attendee segmentation
  • Multi-session scheduling

Zoho Backstage is an all-rounder, fully equipped with a strong balance of promotional and organizational tools.

10. Accelevents

Accelevents offers a flexible and tailored selling capability, as well as a results-driven event marketing platform aimed at helping organizations engage attendees with their brand. It is equipped with robust tools and functionalities that help increase participant engagement while empowering marketers to examine behavior, capture engagement metrics, and utilize these insights to enhance event results. 

We believe that with advanced analytics and insight, Accelevents can help organizations to design experiences for their target audiences, which in turn result in recurring attendance and long-term relationships. In person, hybrid, or virtual, the AccelEvents power house tool allows teams to make smart decisions and ensure each event hits its strategic goals.

It offers:

• • Virtual booths
  • Multiple event formats
  • Dashboard and a thorough analysis

11. Brella 

Brella is a leading AI-powered event networking and promotion platform widely used for academic, business, and industry conferences. While it’s known for intelligent matchmaking, it also includes strong event marketing and engagement tools that help universities attract and retain attendees.

Why is it useful for university conferences?

• • AI-driven attendee matchmaking
  • Custom event pages
  • Integrated announcements
  • Sponsor promotion tools
  • Analytics dashboard

Brella is especially valuable for conferences that emphasize networking, collaboration, and research partnerships, making it a strong addition to your promotional toolkit.

Final Thoughts

Promotion of the university conferences should involve more than just sending a contact list and posting on social media. Nowadays, the most successful academic events are dependent on multi-channel strategies through data-driven means.

Whether you choose a fully integrated platform like EventBoost by Dryfta or a mainstream marketing tool like Cvent, Hubspot, or Eventbrite, the key lies in lining your promotional strategy up with your conference goals.

If you find our list of platforms interesting and are searching for one of the best event marketing solutions, then your search ends with EventBoost. This is a strong platform that comes loaded with all the features one might need to ensure an event planning experience that is smooth, well-organized, and hassle-free. You can manage with ease every aspect of event marketing using EventBoost. Sign up and start promoting your event now.