Academic event organizers put a lot of effort into producing events that not only run efficiently but also have a strong impact. A lot of organisers are constantly on the lookout for new ideas that can help them enhance the way they plan and manage their events. This is the point at which commercial event ticketing can teach a lot of things. The commercial event ticketing process is full of creativity and is very people-centric. When academic event organizers get inspired by the commercial event ticketing practices, it results in a huge number of registrations.
One of the main focuses of commercial event ticketing is on the comfort, clarity and emotion of the customer. Right from the first moment, it makes people feel welcomed. In doing so, it creates a strong bond of trust. These processes help people to have meaningful experiences at the events. Academic event organizers may consider these ideas to render registration as a simple and friendly process that would be accessible to all attendees.
Making Registration a Smooth Process
One of the main features of commercial event ticketing is that it is always focused on the user journey. Every step seems to be the next logical one, every click is effortless, without any feeling of confusion. Academic organisers can take a leaf out of this book. They can get rid of long and tiring forms and shorten and clarify registration and payment steps. This gives attendees peace of mind.
If a person feels guided with care, they will feel calm and be more willing to join the event. Academic event organizers can create the same experience by providing a clear pathway from the first click to final confirmation.
Using Warm and Clear Communication
A warm communication style is commonly used in commercial event ticketing. People receive emails that appear to be from a real person, and the tone is soft and honest. This approach helps build trust with the audience.
Academic event organizers may also adopt a kind and gentle tone instead of a rigid one. They might send gentle reminders or provide brief updates using simple language. This human touch fosters a sense of connection and bond with the recipients.
Friendly communication is a way that the organiser can demonstrate that he/she is concerned. It assists people in recognising that they are ‘seen’. It provides them with a sense of comfort. It builds loyalty.
The Importance of Speed and Ease
Commercial ticketing platforms have high speed with fast-loading pages. It’s time-efficient and convenient. Academic organisers can take a look at their platforms and make changes by removing the slow features and simplifying the layouts.
People feel less stressed when systems work quickly. They complete registrations with ease, and this helps researchers, students and speakers who already have busy schedules.
Design That Brings Clarity
One of the most notable features of commercial ticketing platforms is their clean and straightforward designs. No element seems too heavy or too confusing. The same idea can be implemented by academic organisers. A clean layout is a way for authors to submit abstracts without making mistakes. It enables reviewers to complete their work confidently and allows attendees to grasp everything without any difficulty.
A simple design has a calming effect on people. It facilitates understanding and discourages mistakes. It demonstrates that the time and effort of each potential attendee are valued.
Being Open with Pricing
Commercial event ticketing platforms are very upfront about their prices; they do not hide any additional charges. The same pattern may be used by academic event organizers. They can display every fee, taking into account that it is their customers who need to be informed and respected. They can explain the necessity of each fee. If the pricing process is transparent, then people feel respected and make decisions confidently.
Strong Communication After Registration
One-stop commercial ticketing tools are always helpful with their confirmation messages. These tools also give reminders that are not only on time but also have a nice touch. They show the attendees what to expect at the event. Educational institutions may also take a similar approach.
A short confirmation message keeps the guesswork out of the way. A nice reminder can definitely give peace of mind to the people coming to the event. These kinds of small gestures go a long way in alleviating people’s nervousness. Individuals become more ready and engaged with the event.
Using Analytics to Improve Events
These platforms use analytics to understand user behaviour. They look at the patterns and discover what people like the most, and as a result, update their events based on the real data. In the same way, academic event organizers can also “hear” the data by checking which sessions have more people. They can determine when people are most likely to sign up and can even figure out which of their communications has the most number responses.
By having these kinds of insights, event planners are able to work out the real needs of their attendees and design events that meet those needs. As a result, this helps them become more competitive in the market.
Encouraging Sharing and Building Community
Sharing is a common practice in commercial ticketing platforms. The consumers are provided with simple tools to invite their friends, and the event receives word-of-mouth publicity in the process. Academic event organisers can put in place simple sharing buttons and prompt colleagues to join the event by mutual invitation.
The academic events benefit from this kind of circulation as it creates more loyal communities and attracts new voices and bright ideas.
Offering Flexibility Where Possible
One of the most common features of commercial ticketing is the flexibility of refunds, thus giving people a feeling of security. Academic event organizers might not always provide refunds; however, they can take small steps to ensure flexibility for the attendees.
The quality of being flexible is a great attribute that, among other things, implies understanding. It enhances the deep-rooted trust of the audience in the organizer.
Creating Strong Support Systems
Support is made very easy in a few clicks through these ticketing platforms, which have a series of FAQs that can be accessed by anyone, and replies to doubts are done very quickly. Academic event organisers can follow the same steps; they can prepare concise guides and respond to the most frequently asked questions by creating a local support network.
Taking Security Seriously
Security is at the core of any commercially available ticketing platform, and they are very explicit about it in their communications. Likewise, academic event organizers can make a strong case for the safety of user data. They can implement the latest security measures and keep attendees updated on privacy procedures.
When organizers ensure the safety of attendee information, they are more likely to participate as they gain confidence in the organizer and the platform.
Parting Thoughts
One can learn a lot from how commercial event organizers manage their ticketing. These lessons are very insightful for academic event managers. For instance, the value of a simple design, warm communication, the user’s comfort and an emotional connection can be learned from there. These lessons empower academic events to increase their confidence. They assist organisers to gain trust, and allow writers, reviewers, speakers and attendees to experience the event journey as if it were their own. When academic organisers implement these concepts, they develop superior experiences. Moreover, they become more competitive.
If you wish to elevate your academic events by implementing systems that are user-friendly, warm and human, then you may consider Dryfta. Dryfta provides intelligent solutions that make it effortless to handle registrations, abstract reviews, and communication. Move forward with your plans today. Contact Dryfta for a free demo and witness the success of your academic events.