Top 11 Event Marketing Platforms for University Conferences

When you attend an event, you see everything run smoothly; what you don’t see is the countless people on the other side planning it. Planning an event and then executing it perfectly is often tiresome for organizers. With so many platforms and tools competing for one’s attention, it’s harder than ever before to maintain your event’s online presence. 

That’s why event marketing platforms become indispensable in ensuring your event is attended by the right set of audience. Marketers often rely on such platforms to maintain the credibility of their events and increase their reach to a wider audience. 

Take a look at these innovative event marketing platforms that will help you promote your event like a pro. From improving visibility to engaging attendees, these tools are built for your event’s success. And now, let’s move on to explore these platforms that can potentially transform your strategy of event promotion.

1. EventBoost

Powered by Dryfta, EventBoost follows a very simple ethos, making it easier for event organizers to present their events. With EventBoost, it takes only one posting of your event to distribute your event on a wide network of event listing websites and esteemed event publishers.

This is a strategic approach that will make your event noticeable to the wider masses that couldn’t have been covered through word of mouth or simply posting on social media. You will be able to reach those who might be interested in attending your event with EventBoost’s strong network. Thus, you will be able to engage more audiences and create a better participation rate for your event.

Universities love EventBoost for:

• • Offering access to 100+ event listing sites
  • Tracking the real-time reach of your event
  • Providing cost-effective packages than traditional advertising

EventBoost ensures your conference gains maximum visibility with minimal effort by helping the organizers automate the event promotion activities.

2. Eventbrite

Eventbrite is a web-based event-ticketing site that enables users to create, publish, promote, and manage events of all types and sizes. It offers a full suite of tools designed to streamline your work in event marketing: email marketing, social media promotional activities, and a powerful analytics dashboard to track the performance of your events.

What makes Eventbrite unique is how it employs an extremely user-friendly interface, making the sale of tickets for any type of event-from small gatherings to festivals, easy for just about anyone. To get started, all you need is your name, email address, and phone number to set up your account. After signing up with Eventbrite, its easy-to-follow prompts will walk you through the steps in creating a compelling event listing, free or ticketed, sure to grab the attention of any prospective attendee.

Eventbrite’s Key Feature involves:

• • Personalized event recommendations for attendees
  • Integrated email and social media marketing tools 
  • Event analytics to measure campaign performance

3. Cvent

Cvent is ideal for mid-to-large corporate events with solid tools to handle complex marketing campaigns with ease. It supports the whole event life cycle. Its marketing suite includes email marketing, audience insights, website builders, and personalized attendee journeys.

Universities often choose Cvent as it offers:

• • Enterprise-grade event marketing automation
  • Intuitive event websites with a few clicks
  • Integration with CRM and student databases
  • Top-tier analytics and reporting

4. MailChimp

Mailchimp, which is now acquired by Intuit, is a marketing automation tool that provides a range of services from email marketing to audience management and social media. The tool offers free email marketing services if your email list is below 1000 subscribers. This makes it convenient for smaller event companies.

It lets you create email marketing campaigns and send out mass emails for your events right after you sign up to the platform. Your subscribers will be added automatically when you integrate it with your email service provider.

Key features of the platform include:

• • Target and segment audiences
  • Audience growth through high-quality leads
  • Effective tools for marketing content creation
  • AI-powered marketing tools for event organizers

 

5. Bizzabo

Bizzabo is a state-of-the-art event marketing platform with an enormous reputation for its excellent service, supported by a significant clientele that includes companies such as Amazon, Bloomberg, and Forbes. The high-profile clients reflect the efficiency and reliability of Bizzabo in event marketing.

Features of Bizzabo that universities often appreciate are:

• • Smart website builder for events
  • Automated email sequences
  • Centralized attendee data
  • Multi-touchpoint campaign management

Bizzabo helps universities maintain a strong digital presence while streamlining the overall lead-generation process.

6. Captello

Engage attendees and capture new leads that your institution needs to ensure the success of your event. Create a lasting impression with your audience from start to finish with Captello. 

Key features of the tool that universities prefer are:

• • Building micro-sites or companion pages for live events
  • Engaging event leads with sociographics
  • Sending invitations and follow-up communication through email marketing
  • Access to a powerful automation engine for marketers  

7. HubSpot Events

While HubSpot is a lot more than an event platform, it’s a full marketing automation system. Its event capabilities, especially when combined with registration tools, make it a strong contender for universities desiring high-impact campaigns.

Key strengths:

• • Segmented email marketing
  • Personalized attendee workflows
  • SEO-friendly event pages
  • Lead scoring and analytics

If your university already uses HubSpot, its event marketing can streamline your outreach dramatically.

8. vFairs

vFairs’ event marketing tool helps drive pre-event engagement and highlight your event’s brand, making it suitable for hosting university conferences.

What makes it stand out:

• • An AI assistant that helps with event promotions
  • Personalized landing pages for events
  • Countless email templates
  • Analytics to track email marketing campaign performance

vFairs is ideal for conferences where brand identity and presentation quality are top priorities.

9. Zoho Backstage

Zoho Backstage aligns perfectly with the Zoho ecosystem; hence, it’s ideal for universities working on Zoho CRM or other Zoho applications. Its marketing features offer good value for academic teams working with limited budgets.

Key capabilities:

• • Custom event websites
  • Branded event badges
  • More visibility for events
  • Promotional deals for registration

Zoho Backstage is an all-rounder, fully equipped with a strong balance of promotional and organizational tools.

10. Accelevents

Accelevents offers a flexible and tailored selling capability, as well as a results-driven event marketing platform aimed at helping organizations engage attendees with their brand. 

We believe that with advanced analytics and insight, Accelevents can help organizations to design experiences for their target audiences, which in turn result in recurring attendance and long-term relationships. In person, hybrid, or virtual, the AccelEvents event marketing tool allows teams to make smart decisions and ensure each event hits its strategic goals.

It offers:

• • Comprehensive branding of events
  • Intuitive event websites
  • Easy audience targeting
  • Automated email campaigns

11. Upviral 

Upviral is a prominent event promotion and marketing platform widely used for academic, business, and industry conferences. While it’s known for driving viral marketing campaigns, it also includes strong participant insights that help universities attract and retain attendees.

Why is it useful for university conferences?

• • Run automated email campaigns
  • Custom event landing pages and websites 
  • Reward system for attendee engagement
  • Social media marketing
  • Track progress of event promotions through analytics dashboard

Upviral is especially valuable for conferences that emphasize email and social media marketing, making it a strong addition to your promotional toolkit.

Final Thoughts

Promotion of the university conferences should involve more than just sending a contact list and posting on social media. Nowadays, the most successful academic events are dependent on multi-channel strategies through data-driven means.

Whether you choose a fully integrated platform like EventBoost by Dryfta or a mainstream marketing tool like Cvent, Hubspot, or Eventbrite, the key lies in lining your promotional strategy up with your conference goals.

If you find our list of platforms interesting and are searching for one of the best event marketing solutions, then your search ends with EventBoost. This is a strong platform that comes loaded with all the features one might need to ensure an event planning experience that is well-organized and hassle-free. You can manage every aspect of event marketing using EventBoost with ease. Sign up and start promoting your event now.