Picture this. You walked into a cafe and asked for a flat white with almond milk. After a few days of ordering your usual, you notice that every time you ask for this specific type of coffee, the barista messes it up. There goes your morning ritual! If the lack of personalization can ruin something as simple as a coffee drinking experience, imagine how detrimental it can be in the context of academic events. This is why event organizers today spend considerable energy on event personalization to create an unforgettable attendee experience.Â