Event Industry Trends in 2026 That Matter

Event Industry Trends in 2026 That Matter

Do you find that event planning forces you to be working in both directions of a seesaw?

One side being attendee experience, as they have expectations for their personal touch to make them feel included, large screens with which they can connect, improved networking opportunities, wellness, purpose, and sustainability. The other side being finance, which wants proof that your events have provided value beyond a packed room. If so, you are not alone. 

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A Detailed Guide to Event Personalization For Organizers

A Detailed Guide to Event Personalization For Organizers

Picture this. You walked into a cafe and asked for a flat white with almond milk. After a few days of ordering your usual, you notice that every time you ask for this specific type of coffee, the barista messes it up. There goes your morning ritual! If the lack of personalization can ruin something as simple as a coffee drinking experience, imagine how detrimental it can be in the context of academic events. Thus, event organizers today spend considerable energy on event personalization to create an unforgettable attendee experience. 

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