
Once you’ve got your webinar checklist with the items in order, the next obvious question arrive; What kind of webinar tool do I use? Do I need one at all in the first place? Picking the right webinar platforms is one of the most consequential technical decisions a marketing or events team makes and it is also one of the most under-researched. Most teams default to whatever video conferencing tool they already use for internal meetings and discover the limitations of that decision at the worst possible time, live, in front of an audience they worked weeks to attract.
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